Social Media

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Airports and social media - channels, use and service [INFOGRAPHIC]

By Kevin May | April 25, 2012

Airports - perhaps more than any other area in travel - are at the sharp end of social media, with passengers often using Twitter and Facebook to discover the latest information. Read More

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Gadgets gone mad - the bedtime story

By Linda Fox | April 24, 2012

Here's a modern take on an old favourite bedtime story called Goodnight Moon by Margaret Wise Brown. Read More

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Flip.to wants to turn travellers into advocates for travel brands

By Kevin May | April 24, 2012

TLabs Showcase on travel startups featuring US-based Flip.to, a marketing platform for airlines, hotels and restaurants to utilise a customer's presence in social media for marketing. Read More

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Back to basics - Looking again at using Twitter for travel brands

By Viewpoints | April 23, 2012

As we all know, Twitter is a fantastic and still growing tool for travel brands looking to communicate with potential customers. Read More

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Social anatomy of a ski operator and whether it means anything

By Linda Fox | April 23, 2012

As a follow-up to a recent piece on quick response (QR) codes on skis, asking if the sector has a more tech/social savvy demographic, Crystal Ski sent us with some customer statistics. Read More

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How technology and some smart thinking can help with the safety of travellers

By Viewpoints | April 20, 2012

With 2012 seemingly quieter for the industry in terms of major travel shocks around the world, it would be easy to forget about a part of the ecosystem that travellers find important. Read More

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How airlines use Twitter - March 2012 [INFOGRAPHIC]

By Kevin May | April 19, 2012

US airline Delta saw the number of tweets mentioning it increase by almost a third in March, compared to the previous month, meaning it was the most talked about airline on Twitte Read More

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The future of search marketing for the travel industry

By Viewpoints | April 18, 2012

Anyone who runs an online travel business will already be well aware of the frenetic pace of change in the world of search marketing. Read More

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Air New Zealand claims airline first on social share rewards

By Linda Fox | April 17, 2012

Air New Zealand is the latest travel company to try its luck with a share and earn scheme Read More

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Women and travel technology - an Asian perspective

By Siew Hoon Yeoh | April 17, 2012

In planning and curating the programme for the first WITX-Women In Travel in Bangkok on April 27, I have personally learned a lot. Read More

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American Airlines sues blogging ex-employee and alleged moles

By Dennis Schaal | April 16, 2012

This isn't exactly of CIA-KGB proportions, but American Airlines has sued an ex-employee who publishes The Sky Steward blog and unidentified current airline employees who allegedly are conspiring with... Read More

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Virgin Atlantic plane makes emergency landing, airline quiet on Twitter, follow on web instead

By Kevin May | April 16, 2012

A Virgin Atlantic plane bound for Orlando from the UK had to make an emergency landing today after reports of smoke in the cabin. Read More

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CityJet takes QR codes to the skies with competition to promote network

By Linda Fox | April 13, 2012

European carrier CityJet is rewarding shares via social media in addition to actual competition winners in its European Challenge Competition based on Quick Response (QR) codes Read More

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Top three hotel marketing myths (and the truth behind them)

By Viewpoints | April 13, 2012

Hoteliers have been marketing their properties on the web for years, but they need to constantly re-think their strategies in order to lead the pack. Read More

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Hotels on Facebook - time to understand the difference between Likes and real Fans

By Viewpoints | April 12, 2012

Back at the end of 2009, when social media really started getting attention in the travel industry, "getting fans" on Facebook was all the rage. Read More

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