Social Media

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Social media-loving Ibiza clubbers can now pay at their hotel using fingerprints

By Kevin May | May 29, 2012

Lavished with praise and envy in equal measure by some last year for its RFID tag-driven, social media frenzy for clubbers, Ushuaia Ibiza Beach Hotel is at it again. Read More

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Wego buys into Valadoo social-led deal site

By Kevin May | May 28, 2012

Wego has made a strategic investment in Indonesian startup Valadoo in a bid to consolidate its position in the country and expand the travel deal site elsewhere. Read More

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Aah, those were the days - starting an online travel brand in 2002 compared to 2012

By Viewpoints | May 25, 2012

The heady days of 2002, post-economic bubbles and 9/11, pre-Iraq war and the credit crunch. Seems a long time ago, especially in online travel. Read More

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Flat-Club secures Series A funding, recruits managers for European push

By Linda Fox | May 24, 2012

Short-term rental specialist Flat-Club has completed Series A funding just weeks ahead of launching new markets across Europe Read More

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Memorial Day booking trends and social media [INFOGRAPHIC]

By Dennis Schaal | May 23, 2012

US-based online travel agency CheapOair.com dug into its booking statistics to come up with the most popular destinations for the upcoming Memorial Day holiday weekend in the US. Read More

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How to pre-open a hotel [Part One of Two - social media and digital marketing]

By Patrick Landman | May 23, 2012

The pre-opening phase of a new hotel is both a big challenge and a great opportunity at the same time. Read More

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Bing gets more social with travel planning and everything else

By Dennis Schaal | May 22, 2012

Bing started out attempting to be a "decision engine" and now it is letting your Facebook friends add their advice to the mix. Read More

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A deep dive into airlines and Twitter: Content, time, strategy and style

By Viewpoints | May 22, 2012

Airlines on Twitter are constantly looking for more. More followers means larger potential audience, more clicks, sales, engagement with their audience. Read More

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eLong in huge China online shift with echoes of Expedia-Google problem

By Dennis Schaal | May 21, 2012

eLong, Expedia's online travel agency subsidiary in China, has carried out a very substantial shift to online hotel bookings in the past year. Read More

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Social media listening in travel is not enough: So here are three ways to respond

By Josiah Mackenzie | May 21, 2012

Using social media to build customer satisfaction requires much more than just setting up a profile on the latest social network - it requires a high level of so-called social responsiveness. Read More

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Last night a DJ saved my... hotel?

By Kevin May | May 21, 2012

While some hotel chains focus on Facebook and other social media channels for promotions, W Hotels is taking a different approach by making use of its entertainment offering. Read More

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Airbnb as an easy target? Curious tale of disappearing negative review

By Dennis Schaal | May 18, 2012

If you are Airbnb, Expedia, TripAdvisor and Groupon -- big names in travel tech -- you are going to have to take your lumps sometimes because your brand is exposed in a major way and consumers and... Read More

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Smurf Town residents voted to stay blue but perhaps missed golden opportunity for tourism

By Kevin May | May 14, 2012

The Spanish town of Júzcar is probably better understood by younger members of the world's population - it was used as a backdrop during filming of 2011 movie The Smurfs. Read More

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Mapping out the customer journey for booking trips using marketing and time travel

By Viewpoints | May 14, 2012

As a travel brand you’re encouraging consumers to see the wonders of the world but you need to understand the wonders of the web first. Read More

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Niche travel marketing – suite smell of success or left at the altar

By Viewpoints | May 11, 2012

When a hotel brand admits to spending $18 million on a new website, well, that’s news (the brand later changed press material to reflect an ongoing investment). Read More

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