Social Media

News / Technology

Dorchester Collection hotels claim social media top slot

By Martin Cowen | October 12, 2016

A new report into the social media presence of luxury hotels and brands has found that The Dorchester Collection comes out on top in terms of the average number of followers per property. L.I.K.E. Read More

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Why airlines can’t ignore the power of social capital seekers

By Sponsored Content | February 17, 2016

We have entered a new era in travel: the age of traveler power. To serve a more informed, influential, always-connected traveler, the travel industry - and especially airlines - need to deliver a more Read More

News / Distribution

Lessons from BA's latest Twitter gaffe

By Viewpoints | November 16, 2015

British Airways needs to rethink the way it delivers social customer service after suffering the wrath of a billion Indian cricket fans after an embarrassing Twitter exchange with cricketing legend Sa Read More

News / Distribution

Big social data drives brand campaign for LateRooms

By Pamela Whitby | September 1, 2015

LateRooms's marketing strategy now includes social media and big data as well as the more traditional channels. NB This is a guest article by Pamela Whitby, editor of EyeForTravel. Five years ag Read More

News

Travel Oregon smartens summer with creative biking promotion

By Nick Vivion | June 19, 2015

Destination marketing is always a balance between showcasing tangible pieces of a place — things to do and see — and delivering a more atmospheric impression that builds the brand. In a follow-up m Read More

News / Online

How Facebook's retail beacons and buy button work to create a new ecommerce reality

By Nick Vivion | June 11, 2015

Travel is tied to brick-and-mortar — you have to move physically through the world to experience the industry. This means that there are physical items at all points throughout the journey. Of cour Read More

News / Technology

Your creative could be failing to convert because you are using the wrong images

By Nick Vivion | June 4, 2015

Humans are visual beings — we use our eyes to process information quickly and the colors and content of these images give us quick indications of how we should feel about something. Some of this is Read More

News / Online

Should you be using Facebook Messenger for live customer service?

By Nick Vivion | May 5, 2015

You've invested countless dollars and hours into an amazing Facebook presence that offers direct engagement with your core customer base — so should you also be available via Facebook Messenger? Th Read More

News / Online

Could Twitter's new Buy Now button gain traction in travel for in-destination bookings?

By Nick Vivion | April 21, 2015

Along its journey to commercialization, Twitter has been experimenting with elements of e-commerce to turn tweets into transactions. The idea is that a business can push out a media-laden tweet wit Read More

News / Online

Ritz-Carlton, Hyatt and American Airlines are all top performers on social

By Nick Vivion | March 25, 2015

Ritz Carlton, Hyatt and American Airlines all perform well on social, at least according to the latest rankings by social media performance indexer eValue Analytics. The company provides a ranking Read More

News / Online

Exactly how many Facebook fans were lost by hotels in the Great Purge?

By Nick Vivion | March 24, 2015

Facebook's Great Purge came to a close last week, and many brands experienced precipitous drops in total likes as the social network removed deactivated or memorialized Facebook pages from counts. So Read More

News / Technology

Why Meerkat is the next big marketing thing in travel [UPDATED]

By Nick Vivion | March 13, 2015

UPDATE: Twitter officially announced the acquisition of Periscope, a similar app to Meerkat that has been in stealth mode. Meerkat forced their hand, so it seems that the era of mobile livestreaming i Read More

News / Online

Marketing watch: Twitter adds enhanced targeting thanks to third party data

By Nick Vivion | March 6, 2015

Twitter's latest advertising enhancement promises to deliver a far more engaging and conversion-rich product for travel marketers seeking to target specific buying behaviors on the real-time platform. Read More

News / Online

Instagram launches clickable ad carousels perfect for travel marketing

By PhocusWire | March 5, 2015

Instagram's advertising product has received a significant upgrade that will appeal to travel marketers of all kinds: it's called Carousel Ads, and is similar to the recently introduced Snapchat produ Read More

News / Online

Facebook marks 2 million advertisers with native mobile app

By Nick Vivion | February 25, 2015

Facebook has marked a significant milestone in its company history, logging over 2 million advertisers on Facebook for the first time. The bulk of these advertisers are small businesses, and the comp Read More

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