Social Media

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Facebook's transition to viewed impressions

By Nick Vivion | February 20, 2015

There's a change afoot for digital marketers — Facebook is pushing for a wholesale change in ad effectiveness measurement, moving from "impressions served" to "impressions viewed." The idea is to m Read More

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Chinese fall out of love with social media [INFOGRAPHIC]

By Martin Cowen | February 10, 2015

Kantar has released its second China Social Media Impact Report as a supersized infographic. Travel is only mentioned once, as part of a look at more than two million tweets from 10,000 Weibo users Read More

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Facebook to offer real-time video ads during Super Bowl

By Nick Vivion | February 1, 2015

Outside of the World Cup and Olympics, the Super Bowl is one of the most watched viewing events on the planet. And given that most people no longer just do one thing at a time, many viewers are also p Read More

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Hoax bomb threats pose social media challenge for airlines

By Sean O'Neil | January 28, 2015

Bomb threats via social media have been around for a while, complicating the job of airline social media managers. Even threats that turn out to be a fake must be investigated as a precaution. I Read More

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Marketing watch: The top 5 challenges facing marketers globally

By Nick Vivion | January 28, 2015

The "marketer" designation continues to shift towards a new "marketing technologist" title, according to a massive new Salesforce report that crunched responses from 5,000 marketers across the globe. Read More

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Travelers love social media — and here's what travel brands must do to keep up

By Nick Vivion | January 26, 2015

Travelers continue to use social media as a key part of the travel experience, and yet travel brands are not evolving with more sophisticated approaches to the platform, Facebook says in a new report. Read More

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One view on the top trends in travel advertising [INFOGRAPHIC]

By Nick Vivion | January 14, 2015

The fastest growth in travel industry advertising spend will come from social and video commercials, says recent Expedia Media Solutions/Phocuswright research. The growth is aligning well with the Read More

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Facebook still king of popular kids on social media, with highest engagement

By Nick Vivion | January 12, 2015

Much has been made about the impending demise of Facebook, most especially when considering the platform's waning popularity among teenage users. The stats related to the network's slowing user gro Read More

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State of enterprise social marketing report shows mega brands still investing heavily

By Nick Vivion | September 11, 2014

Spredfast's latest enterprise social marketing report highlights a continued increase in budget for social marketing efforts amidst a shift towards using social as a tool to boost non-social marketing Read More

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Southwest reveals Listening Center, joining airline push towards real-time comms

By Nick Vivion | August 29, 2014

Southwest Airlines has joined the ranks of carriers such as Atlanta-based Delta Airlines that have dedicated social media listening outposts. Southwest Airlines stepped it up a notch, moving beyond Read More

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Rocket forth: Hyperlapse tops branded marketing on Instagram

By Nick Vivion | August 28, 2014

Not one to be left out of a trend, Instagram has followed the recent spate of single-use apps with its own standalone time-lapse video app called Hyperlapse. The app facilitates timelapse videos fo Read More

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How Pinterest Messaging could transform travel planning

By Nick Vivion | August 14, 2014

Pinterest is the world's most popular engagement platform, as the entire purpose of the product is to visually explore areas of interest. This leads to massive engagement numbers - and a lucrative nas Read More

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Social sharing and logins: Who's winning user engagement on social media?

By Nick Vivion | July 22, 2014

Engagement is the currency that drives transactions - this applies especially to social networks, where keeping attention is challenging-yet-essential for successful social media marketing. Two way Read More

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Finnair lambasted online after mistakenly saying it doesn't fly over Ukraine

By Nick Vivion | July 18, 2014

Social media is a consistently perilous environment for businesses - something Finnair was reminded of today after claiming not to fly over Ukraine. The airline had taken to its Twitter account fol Read More

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More hotels offer loyalty points for posting photos on social media

By Nick Vivion | July 16, 2014

Hotels are eager to garner organic social media attention from guests, as this is one of the most valid means of social proof across networks. Rather than pay for access, these social shares are direc Read More

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