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News / Online

VIDEO: New Reality With... Elliott Ferguson of Destination D.C.

By PhocusWire | August 26, 2020

The next guest on the New Reality With... series is Elliott Ferguson, CEO of Destination D.C, one of the most high-profile destination and tourism organizations in the world. Read More

Interview / Online

How I Got Here, episode 38 - Travis Katz of Trip.com

By PhocusWire | August 20, 2020

Travis Katz brought Gogobot through a crowded field of social trip planning sites to an eventual sale to one of the biggest names in online travel. He tells the story to Mozio's David Litwak and Kevin... Read More

Interview / Online

Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience

By PhocusWire | August 7, 2020

The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More

Opinion / Online

Virtual connections: Building relationships with travelers to generate future demand

By Chris Blaine - Sojern | August 6, 2020

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More

News / Online

Beyond “vanity metrics”: Why travel marketers need to diversify influencer campaigns

By Jill Menze | July 16, 2020

Diversity in travel influencer marketing has been a problem since the beginning. Here's how brands can fix it. Read More

News / Online

RedAwning sells Blizzard marketing and web services unit to Beyond Pricing

By Kevin May | June 29, 2020

Blizzard is a specialist in web hosting, website design, paid search and email marketing for vacation rental companies. It will retain the brand name it has operated under for 23 years. Read More

From Our Partners / Online

How travel brands can communicate, establish trust and build loyalty in a crisis

By Kevin May | June 29, 2020

PhocusWire spoke to Salesforce about how the company helped many of its customers through the COVID-19 outbreak and what lessons should be noted by those looking to be better prepared for disruption of... Read More

News / Distribution

Black Travel Alliance urges travel companies to address Black representation in the industry

By Linda Fox | June 17, 2020

The group of Black travel content creators is asking the travel industry to publicize metrics on Black representation. Read More

News / Online

Travel brands encouraged to speak out, take action on racial diversity

By Jill Menze | June 15, 2020

Panelists at a BAME Women in Travel event say travel brands need to take stock of their internal and external efforts around diversity and inclusion. Read More

News / Distribution

Culture Trip and Lonely Planet unite, give advertisers access to combined audience

By Linda Fox | June 11, 2020

Culture Trip and Lonely Planet launch Travel Reborn, a commercial partnership giving advertisers access to their combined audience. Read More

News / Online

How tourism marketers can boost content visibility

By Rachel-Jean Firchau - Nativo | June 1, 2020

Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways. Read More

News / Online

Traveling festival fans hopeful of swift return but only if free web cancelations available

By Kevin May | May 28, 2020

A survey of 110,000 festival-goers from countries such as the U.K., France and Germany found that over eight out of ten (82%) would feel confident attending an event within one to six months of... Read More

News / Technology

Destination X - Reopening for tourism after coronavirus

By PhocusWire | May 19, 2020

How to reopen for tourism after the coronavirus outbreak is tricky, with concerns around social distancing - to name just one element - added to an existing visitor strategy. Read More

News / Online

Without travel, is there room for influencer marketing?

By Jill Menze | May 1, 2020

The COVID-19 crisis has not only brought the physical act of traveling to a halt – but it’s also stopped travel brands from distributing marketing dollars in the same ways they did prior to... Read More

News / Online

Amid travel slowdown, consumers remain frustrated on social media

By Jill Menze | April 29, 2020

According to a report from Sparkloft Media, COVID-19-related conversations on social media have fallen, though consumers are still anxious about the crisis. Read More

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