Social Media

Interview / Online

Sounding Off: The right strategy can alter a brand's course

By PhocusWire | April 17, 2020

A critical element for Airbnb will be how it demonstrates to its hosts that they are still special and are not just the supply chain in the same way that property owners are for countless other... Read More

News / Online

Luxury rental brand Stay Alfred suspends operations, closes social channels

By Kevin May | April 17, 2020

The U.S.-based high-end property platform initially suspended operations at the beginning of April, as the coronavirus outbreak took a firm grip on cities across the country and travelers were urged to... Read More

Interview / Online

Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus

By PhocusWire | April 10, 2020

It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More

News / Online

Denial, unease, panic - how social media sentiments have shifted during coronavirus

By Jill Menze | April 1, 2020

As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More

News / Technology

Keeping communication channels open is critical for airlines during a crisis

By Linda Fox | March 23, 2020

15below CEO Nicholas Key discusses the role technology is playing in real-time communications with passengers, lessons learned from previous experiences and the need to meet customer expectations... Read More

Interview / Online

Sounding Off: All that talk about being brilliant communicators should be real

March 13, 2020

Now that marketing is all over the place for a few months, communications has to be the channel that travel brands focus their efforts on. Read More

News / Online

My Method... How Visit Santa Barbara changed the DMO influencer game

By Alex Goodwin - Sparkloft Media | March 10, 2020

For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More

From Our Partners / Online

Connect with Gen Z travelers in a disruptive world

By Facebook Business | February 28, 2020

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

From Our Partners / Online

Stand out with creative to win with today’s travel consumers

By Facebook Business | February 18, 2020

As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More

News / Distribution

EaseMyTrip brings flight bookings to WhatsApp

By Linda Fox | January 28, 2020

Communications platforms such as WhatsApp are mostly used for customer service in travel but EaseMyTrip is enabling flight booking. Read More

News / Online

What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach

By Jill Menze | January 24, 2020

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

beautiful destinations sustainable travel

News / Online

Where does social media and sustainability collide?

By Marissa Trew - WiT | January 10, 2020

At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More