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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Accor launches app in ChatGPT
News / Technology
Accor launches app in ChatGPT
By Abby Crotty | January 29, 2026
Users can enable the app in ChatGPT to search for Accor hotels using specific dates and guest details. Read More
Google launches AI-powered City Guide, Comic Postcards
News / Technology
Google launches AI-powered City Guide, Comic Postcards
By Morgan Hines | January 28, 2026
The experimental features extend inspiration beyond travel’s logistics, according to Google. Read More
Making the case for hotels to enable AI 'crawlability'
News / Technology
Making the case for hotels to enable AI 'crawlability'
By Matthew Parsons | January 21, 2026
Opening up to AI crawlers can boost visibility and potentially direct bookings, but questions remain over security, compliance risks and longer-term benefits. Read More
Startup Stage: Bonafide helps travel brands position content for AI discovery
Interview / Startups
Startup Stage: Bonafide helps travel brands position content for AI discovery
By Abby Crotty | January 20, 2026
Founded in 2024, Bonafide is currently working to scale its business and help the travel industry maximize its AI potential. Read More
Why Google's UCP is not a game changer in travel
Opinion / Distribution
Why Google's UCP is not a game changer in travel
By Mario Gavira | January 20, 2026
Mario Gavira suggests that the new standard is not yet viable for the travel sector. Read More
Google UCP and travel’s race for an agentic commerce standard
News / Distribution
Google UCP and travel’s race for an agentic commerce standard
By Morgan Hines | January 15, 2026
The protocol will allow agents and systems to operate in tandem over businesses, payment providers and consumer surfaces. Read More
Travel industry enters 2026 with steady momentum: Data insights
News / Online
Travel industry enters 2026 with steady momentum: Data insights
By Phocuswright Research | January 13, 2026
Phocuswright compiled dozens of data points, trends and key findings from Travel Forward 2026 to help the industry make better decisions. Read More
CEO Spotlight: John Lyotier of TravelAI
Interview / Online
CEO Spotlight: John Lyotier of TravelAI
By Abby Crotty | January 13, 2026
TravelAI co-founder and CEO John Lyotier discusses the company's mission to achieve a 'web of one' and next steps in personalization. Read More
Travel executives on spreading bets with AI
News / Technology
Travel executives on spreading bets with AI
By Linda Fox | January 9, 2026
C.A. Clark of Miles Partnership and Marius Nigond of iWander discuss excitement, concerns and risk with AI. Read More
Phocuswright analysts share their predictions for 2026
News / Technology
Phocuswright analysts share their predictions for 2026
By Morgan Hines | January 6, 2026
Phocuswright analysts have their eyes on agentic AI, biometrics and personalization. Read More
Travel industry leaders' 2026 predictions
News / Technology
Travel industry leaders' 2026 predictions
By Morgan Hines | January 5, 2026
PhocusWire asked industry stakeholders from Priceline, HolidayPirates, Cloudbeds and more about what 2026 will look like in travel. Read More
The rise of GEO: Why hotel marketers need to think beyond SEO
Opinion / Technology
The rise of GEO: Why hotel marketers need to think beyond SEO
By Eric Ettlin - Aimbridge Hospitality | December 31, 2025
Second Wave VP of marketing Eric Ettlin discusses the need for hotel marketers to adopt GEO alongside traditional SEO. Read More
The top 10 news stories on PhocusWire in 2025
News / Online
The top 10 news stories on PhocusWire in 2025
By PhocusWire | December 23, 2025
Revisit the 10 most-read news stories on PhocusWire this year, covering loyalty, AI and more. Read More
Industry stakeholders on tech's role in solving traveler pain points
News / Technology
Industry stakeholders on tech's role in solving traveler pain points
By Morgan Hines | December 19, 2025
Executives from Kayak, Skyscanner and Civitatis share the traveler pain points they're hoping to solve with technology. Read More
Agentic AI, NDC and shifting priorities: PhocusWire’s top opinion stories of 2025
News / Online
Agentic AI, NDC and shifting priorities: PhocusWire’s top opinion stories of 2025
By PhocusWire | December 18, 2025
We rounded up the top 10 performing op-eds on PhocusWire for 2025. Read More
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