The latest craze or trend -- you pick the word -- among global distribution system vendors apparently is audio on their websites.
I surf GDS websites from time to time, poking around for some news, and the disruptive tunes are getting annoying -- forcing me to waste time closing tabs on my computer so I can shutter these GDS companies who, suddenly, have songs in their hearts.
It shouldn't totally surprise me, though, because I recall that the Miami offices of Amadeus North America have occasionally fielded some belly-dancing classes, but I digress...
So, if you are in the mood for a musical ad, navigate to Amadeus.com, where you'll see a bunch of people throwing balls, replete with music [it takes awhile before the music and drums start], and the ad repeatedly inquires:
"Are you missing out on something?
"Time to make your independence really pay.
"Save your clients money and earn big profits."
Well, if you've earned enough "big profits" for the day, then go visit Travelport.com, where you will likewise find an advertisement set to music on the homepage.
"Welcome to Travelport.
"1.1 billion transactions daily.
"in 160 countries ...
"Welcome to Travelport.
"The leading provider of informed travel choices."
Here's a secret.
One intended consequence of the GDS music-fest is that if you open Amadeus.com and Travelport.com and keep them both running, you'll get a GDS remix.
The rhythmic sounds of the Amadeus GDS advertisement go really well with Travelport acoustics when they are played together.
Meanwhile, alas, Sabre hasn't gone out and gotten all trendy.
There's no music to greet you at the Sabre website.
No Lady Gaga.
No nothing.