Sabre launched a Sabre Red blog and a new agency desktop, the Sabre Red Workspace.
Details are sparse and Sabre will provide more in a webinar this morning.
Sabre describes the Sabre Red Workspace like this:
"The core of the Sabre Red travel solution is our powerful Sabre Red Workspace. It's not just another "desktop" as other companies are touting, but a customizable workspace that provides unprecedented flexibility to put everything users need right at their fingertips.
"The Red Workspace is built on a technology platform that is among the most elite systems in the world. In fact, this future-ready open technology is the same used by NASA to command its missions to Mars. Superior speed, superior dependability, superior flexibility, superior ability to simplify complex operations. The only difference between them and you? The ultimate destination of the trips managed."
The Sabre Red Workspace is "free" to Sabre-connected agencies, although some features require a fee.
The solution is designed to streamline agencies' workflows by placing all travel information, including GDS inventory, in a single place, without a lot of clutter.
The solution has the capability to handle multiple GDSs, will use GDS formats or offer a graphical view, as well.
All current users of the MySabre (PDF) desktop will be upgraded to the Sabre Red Workspace in 2010, the company says, and will be given 30 days notice.
Sabre Red Workspace will feature apps written by Sabre authorized developers, and users will be able to write their own Red Apps, or convert existing apps, Sabre says, using standard development tools -- .Net, Java, Flex, Flash -- or by using Sabre Qik Developer.
Well, at least Sabre has not banned Flash from the platform as Apple has done with the iPhone and iPad.