MARKETING: SEO is dead; SEO is evolving; and long live SEO - just a handful of paraphrased articles about the world of search marketing over the past few years. But, taking a step back for a moment, there is actually an element of truth in all of those statements. Read the full story Search Engine Journal.
Google search evangelist Matt Cutts recently published a video containing a very interesting question.
Can a legitimate and customer appreciated business compete in gaining high rankings in the search engines with companies that specialize in traffic acquisition?
As Cutts says in the video, the internet leveled the chances of big and small companies in the marketing field. It’s a playing field where anybody can compete, but the game is not leveled at all.
Read the full story Search Engine Journal
NB:Truth see-saw image via Shutterstock.