Almost ten years after launching a travel website targeting environmentally concious consumers, ResponsibleTravel has finally given US users their own operation.
The company says that the decision to launch ResponsibleVacation.com comes after seeing the share of users from the US reaching to the main site move to over 10% of total traffic in the past two years.
In reality the new site is just a re-skin of the UK version with a few tweaks here and there.
However, ResponsibleTravel founder Justin Francis has worked with a number of major tour operators in the sector to spearheard the US launch.
Gap Adventures, Explore Worldwide and Travel Indochina are all involved, as well the Belize Tourist Board as a launch partner