Research


Sojern Q2 global travel insights
Desktop still dominates over mobile for travel search
By Mitra Sorrells | August 1, 2018
Although mobile penetration and usage continues to grow, travelers in most parts of the world are still doing their searching and price comparison on desktop.   Read More
News | Online
Startup Stage TroopTravel
STARTUP STAGE: TroopTravel wants to fix corporate group travel planning
By Mitra Sorrells | July 30, 2018
TroopTravel is a platform to help corporate travel managers add intelligence and efficiency to the process of planning meetings and events that involve attendees from different parts of the world. ... Read More
Interview | Startups
Customer experience part 4 hospitality
Reimagining customer experience, part 4: Hospitality happenings
By Mitra Sorrells | July 30, 2018
Deloitte recently surveyed more than 6,600 hotels guests who have collectively stayed at 25 brands across different hotel tiers to find out what makes a great hotel experience.   Read More
News | Technology
The fragmented landscape of travel brands in Google’s organic search
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
News | Online
Voice search marketing strategies
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel | June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More
News | Technology
Startup Stage Vivere Travel
STARTUP STAGE: Vivere uses AI to curate inspirational content
By Mitra Sorrells | May 30, 2018
 Working with IBM Watson technology, Vivere uses artificial intelligence to easily organize and tag text and visual content about destinations around the world.   Read More
Interview | Startups
How to scale in high-growth online travel
How to scale in high-growth online travel
By Bob Milne - Vacasa | May 22, 2018
Ten years ago, I would have told you that maintaining operational stability while growing at this rate was impossible. Read More
Opinion | Startups
The data says: Global demand growth for Airbnb, TripAdvisor and Agoda
The data says: Global demand growth for Airbnb, TripAdvisor and Agoda
By Viewpoints | April 17, 2018
This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. If you want to find the most innovative digital growth strategies, one of the best places to look is online t Read More
News | Distribution
Trip by Skyscanner API
Trip by Skyscanner makes its reviews and content available to partners
By Mitra Sorrells | March 30, 2018
Travel brands looking to offer more personalized content and recommendations to customers have a new resource to help them.   Read More
News | Online
Listen up: voice assistants are not quite ready to fly
Listen up: voice assistants are not quite ready to fly
By Marisa Garcia | March 26, 2018
A review of retail trends among US consumers prepared by comScore reveals that voice assistants such as Alexa and Google Home may not be quite ready to help consumers transact in meaningful ways. W Read More
News | Technology
Travelers now prefer travel apps to web for search and booking
Travelers now prefer travel apps to web for search and booking
By Viewpoints | March 13, 2018
This is a viewpoint from David MacHale, digital marketing director, Travelport Digital. Travelers have gone all Shania Twain on us recently. To steal a line from her ‘90s classic, travelers might a Read More
News | Technology
Planes, trains and auto-fill: The future of holiday buying is faster, smarter and simpler
Planes, trains and auto-fill: The future of holiday buying is faster, smarter and simpler
By Viewpoints | February 14, 2018
This is a viewpoint from Sébastien Pichon, industry manager, travel, at Google UK. When it comes to travel, customers have become an impatient bunch. People enjoy a reasonable amount of leisure tim Read More
News | Technology
Trivago ends first year on public markets with 37% revenue jump
Trivago ends first year on public markets with 37% revenue jump
By Mitra Sorrells | February 7, 2018
Hotel metasearch platform Trivago says increased awareness of the brand and strategic TV advertising have helped push annual revenue above €1 billion in 2017 – the first time the Germany-based company... Read More
News | Online
American Express buys Mezi chatbot
AmEx buys Mezi, embraces "do-it-for-me" model
By Mitra Sorrells | January 30, 2018
American Express has acquired artificial intelligence-powered assistant Mezi, which co-founder and CEO Swapnil Shinde says upends the current “DIY” trend of travel search and booking into a... Read More
News | Startups
Google Phocuswright leisure study
Google's three trends to attract leisure travelers
By Mitra Sorrells | January 26, 2018
Google believes leisure travelers are “more curious, demanding and impatient than ever before,” and brands that will win them over are the ones that meet their needs quickly, easily and with... Read More
News | Online