Research

News / Online

Travel operators ramp up AI spending as search and discovery behaviors shift

By Cathy Walsh | May 27, 2026

TravelTech Show research points to rising investment in AI and travel technology as operators adapt to changing customer search, discovery and booking patterns. Read More

News / Distribution

U.K. travel distribution has reached equilibrium. Will it stay that way?

By Phocuswright Research | May 26, 2026

Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the distribution picture look like a stalemate? Read More

News / Online

Wellness tourism hits $894B, with more growth ahead

By Phocuswright Research | May 19, 2026

Wellness tourism is at “the powerful intersection of two large and growing multi-trillion-dollar industries." Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

News / Online

Spain’s surge signals a structural shift in global travel demand

By Phocuswright Research | May 12, 2026

Spain once again surpassed its previous tourism records in 2025, reaching 96.8 million international visitors, a 3.2% increase over 2024. Read More

News / Online

Top-level takeaways on the Italy travel market

By Phocuswright Research | May 5, 2026

Even amid geopolitical uncertainty, Italy’s broad appeal, strong domestic alternatives and ongoing digitalization continue to support long-term growth. Read More

News / Online

Non-negotiables for indulgent travelers and what makes premium worth it

By Phocuswright Research | April 27, 2026

What defines a truly premium trip today? For indulgent travelers, it starts with the basics but quickly moves beyond them. Read More

News / Technology

Hotels risk invisibility as AI reshapes travel discovery

By Cathy Walsh | April 23, 2026

Research points to a gap in hotel AI visibility, driven by fragmented data, thin content and inconsistent signals across the web. Read More

News / Online

South Africa’s tourism reset: Infrastructure, fintech, regional strength set stage for growth

By Phocuswright Research | April 21, 2026

The market is one of contrasts: digital momentum and rising demand paired with ongoing infrastructure, cost and safety challenges. Read More

News / Online

The indulgent explorer: What drives premium travel decisions

By Phocuswright Research | April 14, 2026

These travelers prioritize unique, hard-to-replicate experiences while carefully balancing cost, indulgence and overall trip value. Read More

News / Technology

Envisioning travel in 2046: Industry leaders map the future

By PhocusWire | April 13, 2026

A joint report from Phocuswright and ITB Berlin shares insights on the future of travel and tourism based the inaugural Leadership Exchange event held at ITB Berlin 2026. Read More

Opinion / Distribution

Why OTA share of experiences is so low

By Douglas Quinby - Arival | April 10, 2026

Douglas Quinby, the co-founder and CEO of Arival, shares some truth about sizing the global travel experiences sector. Read More

News / Technology

Chinese OTAs deploy AI for global push

By Phocuswright Research | April 7, 2026

Chinese AI services are not just following this global path, they are transforming interactions with consumers—and delivering a high degree of itinerary control to users. Read More