Research

News / Technology

Two operational priorities that define AI success

By Phocuswright Research | March 17, 2026

Travel leaders need to prioritize evaluation and data to use artificial intelligence successfully. Read More

News / Online

Is Gen Z really disloyal?

By Phocuswright Research | March 10, 2026

In its latest research, Phocuswright reveals that Gen Z loves loyalty programs, just not the way you think. Read More

News / Online

Travel’s third-largest sector faces its defining decade

By Phocuswright Research and Arival | March 3, 2026

The experiences sector is set to top $340 billion by 2029, according to research from Phocuswright and Arival. Read More

News / Online

Canada’s travel advisor market holds steady as costs rise and tech evolves

By Phocuswright Research | February 23, 2026

Phocuswright Research's latest report offers a comprehensive look at Canada's travel advisor landscape. Read More

News / Technology

61% of travel brands are testing or scaling agentic AI

By Phocuswright Research | February 10, 2026

After developments in 2025, agentic AI use is likely to increase for travelers and businesses. Read More

News / Online

New rules for ‘good’ listings: How guests, algorithms are raising the bar for STRs

By Richie Khandelwal - PriceLabs | February 9, 2026

PriceLabs co-founder Richie Khandelwal describes what makes a "bad" STR listing and why hosts and property managers need to set clear expectations. Read More

News / Distribution

Vietnam’s online travel market set to double to $8B by 2030

By WiT | February 6, 2026

Explore data from WiT's "Online Travel Tracker Volume 1: Vietnam Revealed." Read More

News / Technology

4 signals from the front lines of AI investment

By Phocuswright Research | February 3, 2026

Phocuswright asked senior travel executives how they are budgeting for technology, where generative and agentic AI is in use today, what’s blocking them from going further and what their outlook is for... Read More

News / Online

84% of leisure travelers admit to gaming loyalty programs

By Phocuswright Research | January 27, 2026

Going the extra mile to play the loyalty systems has become the norm, albeit exploited by some travelers more than others. Read More

News / Online

Agent advantage: Who’s booking with travel advisors?

By Phocuswright Research | January 21, 2026

Although U.S. travelers overall are showing heightened price sensitivity, advisors are leveraging different tactics to appeal to more budget-conscious customers. Read More