Travel Rants editor Darren Cronian has switched from once being a thorn in the side of the travel industry to launching his own hyperlocal content product for tourists.
MyLifeInLeeds - a side-project for Cronian to aggregate visitor information for his home town in Yorkshire - gets it official launch this week after almost a year in development.
The site brings in articles from local writers only based in Leeds and covers the city's attractions, events and exhibitions, hotels, restaurants and bars.
Cronian is one of the most popular travel B2C bloggers in the UK but has carved a niche in the market by writing exclusively about the foibles of the industry rather than destination material.
He is also the organiser of annual TravelBlogCamp which takes place in London in November during World Travel Market.
Disclosure: Tnooz was exclusive media partner for TBC in November 2009.