Phocuswright Research

News / Online

By PhocusWright Research | October 30, 2024

Are most travelers early tech adopters? Previous Phocuswright research focused primarily on measuring the rise of mobile device usage for shopping and booking but the latest report delves into... Read More

News / Online

Travel creators and the power to drive conversion

By PhocusWright Research | October 21, 2024

According to Phocuswright research, 67% of followers deem creators helpful for travel advice, ranking third behind the accounts of online travel agencies (70%) and friends and family (72%). Read More

News / Online

The cost of payments in the travel industry

By PhocusWright Research | October 14, 2024

Payments are a critical topic across the travel industry. Read a preview of what Phocuswright has uncovered in its latest research on the topic, The State of Global Travel Payments. Read More

News / Technology

What Google's cookie reversal means for travel

By PhocusWright Research | October 8, 2024

Google in July abandoned plans to deprecate third-party cookies and while that may be welcome news in the short term, momentum in the digital space continues to push advertisers toward a future... Read More

News / Online

How the EU digital markets act will impact travel

By PhocusWright Research | October 1, 2024

Phocuswright research has found that the travel industry anticipates disruptions due to changes and gatekeepers as governments are regulating Big Tech with the EU's Digital Markets Act. Read More

News / Online

The travel labor shortage should be over, so why are we still worried?

By PhocusWright Research | September 25, 2024

Phocuswright research has found that the hospitality industry is facing staffing challenges due to low pay, long hours, lack of remote work and declining interest. Read More

News / Online

The travel industry payment gap

By Phocuswright Research | September 20, 2024

The travel industry historically struggles with emerging trends and technologies, and the topic of payments is no exception. Read More

News / Online

Travel platforms, topics and influencers: Who's using what?

By PhocusWire Research | September 10, 2024

Through a better understanding of demographics that embrace social media and the psychology of why people engage with the medium, travel brands can better position themselves and improve the... Read More

News / Online

Decisions guided by trust: Social media conversion in travel

By Phocuswright Research | September 3, 2024

Companies know social media influences travel decisions, but getting bookings is a challenge. Phocuswright’s latest research provides insights into who the converters are. Read More

News / Online

Travel social content sways some consumers more than others

By Linda Fox | August 23, 2024

Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More

News / Online

The top 15 global travel markets: North America, APAC and Western Europe lead the way

By Phocuswright Research | August 19, 2024

The global travel industry is back on track, surging by 24% in 2023 to hit $1.5 trillion, with the top 15 markets closely resembling those at the top of the list in 2019. Read More

News / Online

5 things to know about the U.S. hotel market

By Phocuswright Research | August 5, 2024

Phocuswright shares data from its U.S. Travel Market Report 2023-2027 series, which includes detailed analysis of five segments: hotel and lodging, airline, car rental, cruise and packaged travel. Read More

News / Technology

Guesty unveils AI-driven messaging tool for short-term rentals

By D.J. Catron | July 31, 2024

“ReplyAI” uses generative AI algorithms to analyze guest and host correspondence to guide future responses. Read More

News / Startups

Meet the 18 finalists of the Phocuswright/WiT Global Startup Pitch 2024

By PhocusWire | July 26, 2024

Judges selected these startups from a crop of nearly 200 entries received for the global competition that aims to discover the best travel startups across four regions of the world. Read More

News / Technology

Is the travel industry ready for central bank digital currencies?

By Norm Rose & Mike Coletta - Phocuswright Research | July 15, 2024

This article is a preview of a Phocuswright analysis that explores the latest trends in CBDCs, their overall impact and what is needed on the travel supplier/retailer end to accept CBDCs. Read More

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