Phocuswright Research

News / Online

Travel’s third-largest sector faces its defining decade

By Phocuswright Research and Arival | March 3, 2026

The experiences sector is set to top $340 billion by 2029, according to research from Phocuswright and Arival. Read More

News / Online

Canada’s travel advisor market holds steady as costs rise and tech evolves

By Phocuswright Research | February 23, 2026

Phocuswright Research's latest report offers a comprehensive look at Canada's travel advisor landscape. Read More

News / Technology

61% of travel brands are testing or scaling agentic AI

By Phocuswright Research | February 10, 2026

After developments in 2025, agentic AI use is likely to increase for travelers and businesses. Read More

News / Technology

4 signals from the front lines of AI investment

By Phocuswright Research | February 3, 2026

Phocuswright asked senior travel executives how they are budgeting for technology, where generative and agentic AI is in use today, what’s blocking them from going further and what their outlook is for... Read More

News / Technology

Phocuswright to launch Travel Marketing AI Summit in March

By PhocusWire | January 28, 2026

The one-day event will be held in New York City on March 24. Read More

News / Online

84% of leisure travelers admit to gaming loyalty programs

By Phocuswright Research | January 27, 2026

Going the extra mile to play the loyalty systems has become the norm, albeit exploited by some travelers more than others. Read More

News / Online

Agent advantage: Who’s booking with travel advisors?

By Phocuswright Research | January 21, 2026

Although U.S. travelers overall are showing heightened price sensitivity, advisors are leveraging different tactics to appeal to more budget-conscious customers. Read More

Event / Online

Travel Forward: Data, Insights & Trends for 2026

January 15, 2026

Whether you work in product, strategy, marketing or investment, this session will give you a grounded view of the trends that matter most to set you up for success in 2026 and beyond. On Demand

News / Online

Travel industry enters 2026 with steady momentum: Data insights

By Phocuswright Research | January 13, 2026

Phocuswright compiled dozens of data points, trends and key findings from Travel Forward 2026 to help the industry make better decisions. Read More

News / Online

Japan’s travel boom is changing the rules

By Phocuswright Research | December 30, 2025

After years of deflationary drag, Japan entered a new chapter in 2024. Read More

News / Online

The best of Phocuswright research from 2025

By PhocusWire | December 29, 2025

Check out the top performing articles from Phocuswright research this year. Read More

News / Online

Playing favorites: The makings of a go-to travel brand

By Phocuswright Research | December 24, 2025

Across airlines, hotels and online travel agencies, value for the money is the dominant factor in brand preference. Read More

Opinion / Technology

How ready is your travel company for agentic AI?

By Manuel Hilty - Nezasa | December 19, 2025

Nezasa CEO Manuel Hilty contends that tools will become the differentiator for travel companies in the age of AI. Read More

News / Online

Why travelers are 'defecting' from a preferred airline, hotel or OTA

By Phocuswright Research | December 16, 2025

Wanting to try something new is a top justification for using non-go-to brands within the last year across a variety of travel verticals according to Phocuswright Research. Read More