Phocuswright Research

News / Online

Japan’s travel boom is changing the rules

By Phocuswright Research | December 30, 2025

After years of deflationary drag, Japan entered a new chapter in 2024. Read More

News / Online

The best of Phocuswright research from 2025

By PhocusWire | December 29, 2025

Check out the top performing articles from Phocuswright research this year. Read More

News / Online

Playing favorites: The makings of a go-to travel brand

By Phocuswright Research | December 24, 2025

Across airlines, hotels and online travel agencies, value for the money is the dominant factor in brand preference. Read More

Opinion / Technology

How ready is your travel company for agentic AI?

By Manuel Hilty - Nezasa | December 19, 2025

Nezasa CEO Manuel Hilty contends that tools will become the differentiator for travel companies in the age of AI. Read More

News / Online

Why travelers are 'defecting' from a preferred airline, hotel or OTA

By Phocuswright Research | December 16, 2025

Wanting to try something new is a top justification for using non-go-to brands within the last year across a variety of travel verticals according to Phocuswright Research. Read More

News / Online

Phocuswright releases Travel Forward report for 2026

By PhocusWire | December 10, 2025

The year-end, forward-looking report outlines global travel trends for 2026 and beyond. Read More

News / Startups

Expect a new low in travel startup funding this year

By Phocuswright Research | December 9, 2025

Through the third quarter of 2025, funding sits at $3.5 billion, a warning sign that the year will wind up hitting another new low, likely coming in under $5 billion. Read More

News / Technology

Travel's new front door: AI discovery surges as search slips

By Phocuswright Research | December 2, 2025

While general search still leads all other research tools, its share is dropping as AI usage grows, raising the question of whether gen AI platforms could eventually overtake traditional search. Read More

News / Online

Beyond points: Rethinking loyalty and brand consistency

By Phocuswright Research | November 21, 2025

Phocuswright sought to better understand the forces behind repeat brand patronage in a study exploring consistency, relationships and programs' influence on booking. Read More

News / Technology

The future of agentic payments in travel

By Morgan Hines | November 11, 2025

Agentic commerce is becoming a reality—how far is the travel industry from moving to AI-powered payments? Read More

News / Online

The supplier shift powering Latin America’s travel growth

By Phocuswright Research | November 10, 2025

Across airlines, hotels, car rentals and intermediaries, the post-pandemic reset is giving way to a new phase of consolidation and innovation in Latin America. Read More