Phocuswright Research

News / Online

When travel isn’t first: How economic strains are changing consumer behavior

By Phocuswright Research | October 22, 2025

While major trip components continue to be booked at similar rates, the way travelers research, plan and choose is shifting beneath the surface. Read More

News / Online

The five developments driving the evolution of U.S. OTAs

By Phocuswright Research | October 13, 2025

Amid cooling domestic demand, U.S. OTAs are adapting to a more competitive and uncertain landscape. Read More

News / Online

Travel trends in the Middle East: Experiences, Gen Z and technology

By Abby Crotty | October 7, 2025

According to Phocuswright data, in 2024, the travel market in the Middle East exceeded pre-pandemic levels by 23%, with gross total bookings reaching $101.2 billion. Read More

News / Distribution

Momentum and bottlenecks: India’s aviation in focus

By Phocuswright Research | October 6, 2025

India has now emerged as the world's third-largest aviation market by passenger traffic. Read More

News / Technology

Hotel chains struggle with AI strategy, independents see fast ROI

By Marisa Garcia | October 3, 2025

Separate studies from H2c and TakeUp capture perspectives on artificial intelligence usage from more 370 hoteliers worldwide, encompassing luxury chains, mid-market brands and small, independent hotels. Read More

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7 powerful shifts driving the Middle East travel boom

By Phocuswright Research | September 29, 2025

The Middle East has emerged as one of the fastest-growing travel markets globally, supported by proactive government tourism strategies, mega-events and investments in infrastructure. Read More

News / Technology

Exploring the intersection of digital identity and AI in travel

By Abby Crotty | September 22, 2025

In the fifth and final installment of The New Age(nts) Trend Series, panelists discussed the future of generative AI, autonomous agents and digital ID in travel. Read More

News / Online

$407B by 2028? The numbers behind U.S. corporate travel’s new trajectory

By Phocuswright Research | September 22, 2025

Phocuswright’s "U.S. Corporate Travel Landscape 2025: Market Size, Policy and the Impact of AI" report captures the forces that will define success for travel leaders. Read More

News / Online

Growth without lift in China’s $151.8B travel market

By Phocuswright Research | September 15, 2025

Phocuswright takes a closer look at China’s travel market, which advanced 5.5% in 2024 to reach $151.8 billion. Read More

News / Technology

5 key findings on how American travelers shop and book air travel

By Phocuswright Research

5 key findings on how American travelers shop and book air travel false Brought to you by https://bit.ly/3WKCjih https://bit.ly/3WKCk5P 0 0 Phocuswright Research 74 News Auto Auto Photo Credit: false... Read More

News / Technology

Study tracks how travel shoppers use Google’s AI Mode

By Abby Crotty | September 9, 2025

A small behavioral study from Propellic examined how travelers interact with Google AI Mode and why travel marketers need to adjust. Read More

News / Online

ANZ travel market outlook: Growth fueled by prices, not passengers

By Phocuswright Research | September 9, 2025

Australia and New Zealand’s travel industry has surpassed pre-pandemic revenue levels, but the picture behind the numbers tells a more complicated story. Read More

News / Online

Looking ahead: United States online travel agencies bet on loyalty, AI and B2B

By Phocuswright Research | September 2, 2025

The road ahead is defined by three themes: loyalty, B2B expansion and the rise of virtual agents. Read More

News / Online

Three charts that reveal how digital sources shape destination decisions

By Phocuswright Research | August 27, 2025

Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general search engines and review platforms dominate as the most influential sources. Read More

News / Online

Travel Tech Flashback: What made headlines in 2020?

By Abby Crotty | August 26, 2025

As part of our Travel Tech Flashback series, we took a look at 2020, otherwise known as the year that changed travel forever. Read More

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