Phocuswright Research

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ANZ travel market outlook: Growth fueled by prices, not passengers

By Phocuswright Research | September 9, 2025

Australia and New Zealand’s travel industry has surpassed pre-pandemic revenue levels, but the picture behind the numbers tells a more complicated story. Read More

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Looking ahead: United States online travel agencies bet on loyalty, AI and B2B

By Phocuswright Research | September 2, 2025

The road ahead is defined by three themes: loyalty, B2B expansion and the rise of virtual agents. Read More

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Three charts that reveal how digital sources shape destination decisions

By Phocuswright Research | August 27, 2025

Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general search engines and review platforms dominate as the most influential sources. Read More

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Travel Tech Flashback: What made headlines in 2020?

By Abby Crotty | August 26, 2025

As part of our Travel Tech Flashback series, we took a look at 2020, otherwise known as the year that changed travel forever. Read More

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Shifting paths: Inside the 2025 traveler decision signals

By Phocuswright Research | August 18, 2025

The future of travel is as much about how and why people choose their destinations as it is about where they go. Read More

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Freedom, flexibility and transparency: What Gen Z travelers really want and need

By Abby Crotty | August 13, 2025

Gen Z is adventurous and spontaneous, and their travel booking preferences reflect these preferences. Read More

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United States airlines look to steady the skies in 2025

By Phocuswright Research | July 29, 2025

With consumer confidence plunging and international sentiment cooling, U.S. airlines are projected to eke out just a 1% revenue gain in 2025. Read More

News / Technology

5 key findings on how American travelers shop and book air travel

By Phocuswright Research

5 key findings on how American travelers shop and book air travel false Brought to you by https://bit.ly/3WKCjih https://bit.ly/3WKCk5P 0 0 Phocuswright Research 74 News Auto Auto Photo Credit: false... Read More

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How travel marketers can navigate AI evolution of search

By Morgan Hines | July 21, 2025

During the latest installment of Phocuswright’s The New Age(nts) Trend Series, experts opened up about AI-driven marketing changes. Read More

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The evolution of digital payments and fintech in India

By Phocuswright Research | July 14, 2025

Check out a preview of Phocuswright's "Fintech and the Indian Online Travel Landscape" report. Read More

News / Technology

Travelers increasingly turning to AI for leisure trip planning

By Abby Crotty | July 10, 2025

AI tools are becoming more common for leisure travel planning, especially with travelers from emerging markets. Read More

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From scroll to suitcase: What inspires Europe’s new travelers

By Phocuswright Research | July 7, 2025

Most Europeans have a positive outlook for future travel plans, though these may be hindered by rising costs and some sustainability concerns. Read More

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U.S. car rental: Cooling off or resetting the ride?

By Phocuswright Research | July 2, 2025

With rental rates softening and average revenue per day dipping, companies are shifting gears from high-margin pricing to tighter fleet control and long strategy. Read More

News / Online

European traveler mindset in 2025: Simplicity, search and social influence

By Phocuswright Research | June 23, 2025

For travel companies, digital infrastructure matters more than ever, but travelers are still grounded in pragmatic behaviors. Read More

News / Technology

Mary Meeker AI Trends Report: 7 takeaways for the travel industry

By Matthew Parsons | June 16, 2025

The lengthy report offers crucial takeaways for the travel industry, including insights into hospitality automation, autonomous cars and an agentic future. Read More

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