VIDEO: Setoo - Summit pitch runner-up at Phocuswright Conference 2019Interview / StartupsBy PhocusWire | November 29, 2019Share SetooEmpowering e-businesses to turn insurance into products consumers love. Noam Shapira, co-CEO at Setoo. Setoo's name symbolizes the way it manages to transform cumbersome and complex insurance processes and operations into super simple micro protection products that address very specific consumers' concerns.The company's vision is to create a world where personalized protections allow consumers to enjoy a delightful customer experience. The Setoo fully automated SaaS platform enables e-businesses to build precise and tailor-made protection products that deliver exceptional customer experience and generate new revenue streams.Setoo was the runner-up of the Award For Travel Innovation (Startup Category) at The Phocuswright Conference 2019. Here is its pitch:Setoo - Summit - The Phocuswright Conference 2019 And further analysis in the PhocusWire Studio:Setoo interview (PhocusWire @ Phocuswright Conference 2019) FinanceReservation SystemsPhocuswright Conference 2019Online Travel Agency