The live stream will be shown below:
PhocusWire Pulse events are a series of virtual gatherings of industry leaders, dedicated to a single trend or topic in the sector.
For our sixth event this year, we focus on the critical and complicated world of marketing in the travel industry.
We look at issues and trends ranging from challenges for DMOs, death of cookies, retargeting, Google, targeting niches and lots more.
PhocusWire Pulse: Travel Marketing Tactics takes place from 10 a.m. to 12 p.m. Eastern on Tuesday, August 31.
The latest event is kindly supported by Salesforce and Acxiom.
The event features the following speakers:
- Robert Cole, founder at RockCheetah and Phocuswright analyst.
- Zeek Coleman, senior director of product marketing at ADARA.
- Gloria Ward, vice president of identity strategy at Acxiom.
- John Eberhardt, CEO at Stroll.
- Victoria Murden, marketing director at Red Carnation Hotels.
The interviewers for this event:
- Linda Fox, senior reporter, PhocusWire
- Mitra Sorrells, senior reporter, PhocusWire
- Jill Menze, news editor, PhocusWire
- Kevin May, editor in chief, PhocusWire
Harness the power of the Salesforce Customer 360 to deliver personalized experiences and build long-term traveler loyalty.