Caravan holiday firm Park Resorts is four weeks into a 'share and earn' scheme which is helping drive potential new customers to its website.
The company is working with digitalanimal on the initiative which is driving five leads to the website for every share via social networks such as Facebook and Twitter as well as blogs.
Fans of the brand or 'micro-affiliates' earn money off as well as free breaks in return for sharing links with friends and family.
Digitalanimal's Fandistribution technology tracks the shares through to leads and any eventual sales.
Early results of the 'share and earn' programme show 80% of those who have signed up are actively sharing and share three times on average.
On Holiday Groupclaimed some success with its 'share and earn' programme, rewarding fans with cash if shares resulted in a booking on Holiday Nights, unveiled in August 2010.