If you liked the Facebook like button, then perhaps you'll like the new send button, as well.
Orbitz implemented Facebook's new send button on the Orbitz hotel pages, enabling travelers to send hotel information to a Facebook friend's Facebook inbox, email or to selected members within a Facebook group.
The idea is that you may want to share certain information -- if you are planning a trip with friends or a group, for example -- but perhaps you don't want to distribute the information with all of your friends.
On Orbitz's hotel pages, the Facebook send button appears near to the top of hotel pages to the right of the Facebook like button.
When you view information about the Wyndham Lake Buena Vista Resort, for instance, you can click on the send button and opt to send the information to a Facebook friend, members of a Facebook group or transmit via email.
Social travel planning site Gogobot, too, implemented the send button, as did some 48 other websites at today's launch of the new Facebook button.
Gogobot says its implementation of the send button enables users to send questions about a trip to particular Facebook friends.