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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

CNN adds TripAdvisor search, SkyTeam joins WeChat, Mercure tests six degrees theory, and more...
News / Online
CNN adds TripAdvisor search, SkyTeam joins WeChat, Mercure tests six degrees theory, and more...
By PhocusWire | January 21, 2015
This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality... Read More
Hoping to be cool, Marriott trials Netflix, Hulu, and GoPro tie-ups
News / Online
Hoping to be cool, Marriott trials Netflix, Hulu, and GoPro tie-ups
By Sean O'Neil | January 20, 2015
On the one hand, Marriott International has been facing a public relations disaster over its brief... Read More
Microsoft all but closes Bing Travel, expands MSN Travel
News / Online
Microsoft all but closes Bing Travel, expands MSN Travel
By Sean O'Neil | January 20, 2015
Microsoft's seven-year effort at building up a Bing Travel brand has ended. The company has shifted... Read More
Visit California relaunches, in once-a-decade site overhaul
News / Online
Visit California relaunches, in once-a-decade site overhaul
By Sean O'Neil | January 20, 2015
Visit California, the digital portal for the state's direct marketing organization (DMO), relaunched... Read More
What influences business travelers and how to adapt hotel marketing
News / Online
What influences business travelers and how to adapt hotel marketing
By Viewpoints | January 20, 2015
Kelly A McGuire (PhD), executive director of hospitality and travel global practice, SAS and Dr.... Read More
Travel hashtags - #types and #reasonsforuse
News / Online
Travel hashtags - #types and #reasonsforuse
By Kevin May | January 16, 2015
Twitter (and its social media cousins at Facebook and Instagram) has ensured hashtags have become part... Read More
2015 will be the year that the sharing economy grows up
News / Online
2015 will be the year that the sharing economy grows up
By Viewpoints | January 15, 2015
Even beyond the world of travel, it is hard to argue with the statement that 2014 was the year of the... Read More
One view on the top trends in travel advertising [INFOGRAPHIC]
News / Online
One view on the top trends in travel advertising [INFOGRAPHIC]
By Nick Vivion | January 14, 2015
The fastest growth in travel industry advertising spend will come from social and video commercials,... Read More
A wish list for hotel marketers in 2015
News / Online
A wish list for hotel marketers in 2015
By Viewpoints | January 14, 2015
At the end of each year, we ask clients, partners and hotel marketing peers to tell us what’s on their... Read More
Four very basic mistakes that stall many ecommerce startups
News / Online
Four very basic mistakes that stall many ecommerce startups
By PhocusWire | January 13, 2015
Consumers have overwhelmingly embraced online shopping.... Read More
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
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Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More