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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

TripAdvisor wins one domain dispute, loses another
News / Online
TripAdvisor wins one domain dispute, loses another
By Kevin May | September 30, 2015
Little is noted publicly as to the extent in which big brands will go to in order to get their hands... Read More
Seven deadly sins of vacation rental distribution [INFOGRAPHIC]
News / Distribution
Seven deadly sins of vacation rental distribution [INFOGRAPHIC]
By Kevin May | September 29, 2015
As vacation rentals continue their march into the mainstream of the travel industry, bad practices... Read More
Luxury hotels trying to master guided selling online
News / Online
Luxury hotels trying to master guided selling online
By Kevin May | September 29, 2015
It's no secret that hotels would love to have a deeper relationship with customers, with direct... Read More
British Airways uses Google to showcase why passengers should fly business to NYC
News / Online
British Airways uses Google to showcase why passengers should fly business to NYC
By Kevin May | September 28, 2015
How should an airline persuade customers that they should spend a £2,800 on a return ticket from... Read More
Startup pitch: Flio, a global airport app, is Uhrenbacher's return bid for more glory
News / Technology
Startup pitch: Flio, a global airport app, is Uhrenbacher's return bid for more glory
By Sean O'Neil | September 27, 2015
Flio aims to become the first global airport app, aggregating airport information and giving... Read More
Phoenix from the ash cloud (or how KLM formulated its social media strategy)
News / Technology
Phoenix from the ash cloud (or how KLM formulated its social media strategy)
By Linda Fox | September 25, 2015
Think about airlines on social media and KLM usually comes top of mind for its tweets (not always... Read More
WEBINAR VIDEO – Fine-tune your hotel’s guest marketing communications
Webinars / Distribution
WEBINAR VIDEO – Fine-tune your hotel’s guest marketing communications
By Sean O'Neil | September 24, 2015
Seventy-nine percent of companies face challenges when connecting guest data from disparate sources to... Read More
US airline websites's direct traffic, ranked, for August 2015 [INFOGRAPHIC]
News / Technology
US airline websites's direct traffic, ranked, for August 2015 [INFOGRAPHIC]
By Sean O'Neil | September 24, 2015
Airlines are oibileore eager than ever to guide travelers to their own branded websites for booking... Read More
7 basics for telling an authentic, effective travel brand story
News / Online
7 basics for telling an authentic, effective travel brand story
By Pamela Whitby | September 24, 2015
Thirty seconds or less is the average length of time that consumers spend reading or listening to... Read More
How to profit from the boom in Chinese outbound travel [INFOGRAPHIC]
News / Online
How to profit from the boom in Chinese outbound travel [INFOGRAPHIC]
By Sean O'Neil | September 23, 2015
No one has better ideas and insights about how to profit from the boom in Chinese outbound travel than... Read More
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