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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Travel marketing is more frustrating than ever
News / Online
Travel marketing is more frustrating than ever
By Viewpoints | September 16, 2016
Digital marketing is a great way to burn lots of cash, now more so than ever. NB This is a viewpoint... Read More
Restaurants eating up CPC budgets
News / Distribution
Restaurants eating up CPC budgets
By Martin Cowen | September 16, 2016
SimilarWeb has found that the most-expensive desktop keyword in travel is "restaurants near me",... Read More
Be upfront: Engagement levels fall for travel brands in social media
News / Online
Be upfront: Engagement levels fall for travel brands in social media
By Kevin May | September 16, 2016
Many hotels used to ask their followers/fans in social media to get engaged with the brand - and it... Read More
Skyscanner introduces ratings, wants to improve airline and agency performance
News / Online
Skyscanner introduces ratings, wants to improve airline and agency performance
By Kevin May | September 15, 2016
Travel search site Skyscanner reckons it can play a part in ensuring airlines and online travel... Read More
Live videos add new layer of complexity to airline crisis management
News / Technology
Live videos add new layer of complexity to airline crisis management
By Kevin May | September 14, 2016
Just when travel brands thought they might have a handle on how to use social media during a crisis...... Read More
Is the bigger picture a slashed canvas?
News / Distribution
Is the bigger picture a slashed canvas?
By Martin Cowen | September 14, 2016
Sojern's latest European travel trends report highlights some material differences in how travellers... Read More
Why travel needs to design mobile-first customer journeys
News / Online
Why travel needs to design mobile-first customer journeys
By Viewpoints | September 14, 2016
We all know this - smartphones are changing how people search and make purchase decisions. And when it... Read More
Sharing UGC gets a thumbs up for luxury hotels
News / Online
Sharing UGC gets a thumbs up for luxury hotels
By Linda Fox | September 13, 2016
Luxury hotels are not taking full advantage of user-generated content across their channels says a... Read More
How to handle hotel data, subway map-style [INFOGRAPHIC]
News / Distribution
How to handle hotel data, subway map-style [INFOGRAPHIC]
By Kevin May | September 13, 2016
There is nothing wrong with collecting as much hotel data as you can - it's just how you use and... Read More
An open letter to Brian Chesky: Airbnb anti-discrimination policy falls short
News / Online
An open letter to Brian Chesky: Airbnb anti-discrimination policy falls short
By Viewpoints | September 12, 2016
Airbnb recently unveiled a report to "fight discrimination and build inclusion", penned by Washington... Read More
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