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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

TripAdvisor secures a tenth of all online travel traffic
News / Online
TripAdvisor secures a tenth of all online travel traffic
By Kevin May | January 30, 2017
TripAdvisor provides a regular metric about its global traffic - an eye-watering "390 million average... Read More
Wanderu expands to Europe, Avoya agency promos, GoEuro affiliate launch, and more...
News / Online
Wanderu expands to Europe, Avoya agency promos, GoEuro affiliate launch, and more...
By PhocusWire | January 27, 2017
This is a roundup of product news and announcements for travel marketing in tourism and hospitality... Read More
Understanding the Airbnb phenomenon, using 3D maps
News / Distribution
Understanding the Airbnb phenomenon, using 3D maps
By Kevin May | January 27, 2017
There are various ways of viewing the rise of Airbnb on both a global and in individual country basis.... Read More
Word-of-mouth marketing takes off for Air Mauritius
News / Distribution
Word-of-mouth marketing takes off for Air Mauritius
By Martin Cowen | January 27, 2017
Air Mauritius has identified word-of-mouth marketing as a way to help it compete with some of its... Read More
WEBINAR VIDEO: Tools and tips to drive online success for agencies and travel sellers
Webinars / Distribution
WEBINAR VIDEO: Tools and tips to drive online success for agencies and travel sellers
By PhocusWire | January 26, 2017
Travelers' behaviour, needs, and expectations are constantly evolving as they embrace technology. The... Read More
Over half of all travel-related searches are for hotels
News / Distribution
Over half of all travel-related searches are for hotels
By Kevin May | January 25, 2017
Travellers are mostly looking for information and inspiration about hotels and destinations, rather... Read More
The ins and outs of search for family trips
News / Online
The ins and outs of search for family trips
By Kevin May | January 24, 2017
Family trips can be more complicated than any other type of travel to organise - with multiple... Read More
Skyscanner touts Scoot deal as signal of metasearch evolution
News / Distribution
Skyscanner touts Scoot deal as signal of metasearch evolution
By Kevin May | January 24, 2017
Singapore Airlines-backed Scoot will be the first low-cost carrier to have direct-booking... Read More
The top four user experience KPIs that travel brands should be tracking
News / Online
The top four user experience KPIs that travel brands should be tracking
By Viewpoints | January 24, 2017
How to measure UX of travel websites: it’s a perennial problem for the marketers that work for these... Read More
Local Measure raises $3.4 million to go local in new markets
News / Online
Local Measure raises $3.4 million to go local in new markets
By Linda Fox | January 23, 2017
Social media management company Local Measure has raised $3.4 million funding from private investors... Read More
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