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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Millennials influenced as much by YouTube videos as web reviews for travel decisions
News / Technology
Millennials influenced as much by YouTube videos as web reviews for travel decisions
By Kevin May | May 19, 2017
Young travellers find themselves motivated by video content and online reviews in equal measures when... Read More
Can LinkedIn Matched Audiences do the business for travel?
News / Online
Can LinkedIn Matched Audiences do the business for travel?
By Viewpoints | May 19, 2017
Most consumer travel brands focus their social media marketing campaigns on Facebook or Twitter, but... Read More
How hotels can avoid a loyalty death spiral
From Our Partners / Online
How hotels can avoid a loyalty death spiral
By Sponsored Content | May 18, 2017
Not too long ago, one could have wondered whether loyalty programs would eventually face an industry... Read More
Amadeus brings data to destination marketing
News / Online
Amadeus brings data to destination marketing
By Linda Fox | May 18, 2017
Amadeus is looking to tap a new segment as it extends data it traditionally provides for the airline... Read More
Does rich content increase bookings? Webjet puts it to the test
News / Distribution
Does rich content increase bookings? Webjet puts it to the test
By Michele McDonald | May 17, 2017
Webjet, Australia’s largest online travel agency, completed a first round of testing to measure... Read More
Yatra lifts marketing spend by 46% in a year
News / Technology
Yatra lifts marketing spend by 46% in a year
By Martin Cowen | May 17, 2017
Yatra.com has reported its full-year results to end-March, confirming that it is growing strongly in... Read More
HomeAway quietly introduces $1 million liability insurance
News / Online
HomeAway quietly introduces $1 million liability insurance
By Kevin May | May 16, 2017
Vacation rental giant HomeAway has started rolling out an insurance programme - the first time it has... Read More
Attraction platform providers merge to form Leisure Pass Group
News / Distribution
Attraction platform providers merge to form Leisure Pass Group
By Kevin May | May 16, 2017
Three online sightseeing pass providers have come together to create what is being touted as the... Read More
Air Canada to replace Aeroplan with its own loyalty program in 2020
News / Online
Air Canada to replace Aeroplan with its own loyalty program in 2020
By Michele McDonald | May 15, 2017
Air Canada confirmed that it will launch its own loyalty program in 2020 when its exclusive contract... Read More
Time to connect Big Data with hotel visuals
News / Online
Time to connect Big Data with hotel visuals
By Viewpoints | May 15, 2017
Today’s travelers are starting to expect a personalized experience throughout all stages of travel -... Read More
Sponsored Content
From Our Partners
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More