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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Digital touchpoints should be as beautiful as they are useful
News / Technology
Digital touchpoints should be as beautiful as they are useful
By Marisa Garcia | April 20, 2018
People build a curious devotion to the look of their favorite airline brands, and airlines have... Read More
airbnb event planning tool
News / Online
Airbnb makes foray into events with meeting planner tool
By Jill Menze | April 19, 2018
Airbnb is out to conquer yet another corner of the travel market with the launch of a new tool for... Read More
booking Olivier Gremillon phocuswright europe
Interview / Online
Phocuswright Europe 2018 Preview: Q&A with Booking.com's Olivier Gremillon
By PhocusWire | April 19, 2018
Ahead of the event, he discusses the need for collaboration among travel players, the transformative... Read More
For hoteliers: 6 steps to success in text messaging and chat from an expert
News / Technology
For hoteliers: 6 steps to success in text messaging and chat from an expert
By Viewpoints | April 19, 2018
This is a viewpoint from Sudheer Thakur, Founder and CEO at HelloShift. Smile! That's what most hotel... Read More
A measure of influence: Can you trust influencer marketing to deliver real engagement that leads to sales?
News / Online
A measure of influence: Can you trust influencer marketing to deliver real engagement that leads to sales?
By Nick Vivion | April 18, 2018
Influencer rankings aren't so simple as looking at follower count, or even engagement rate. It's... Read More
Marriott ramps up tours and activities, new loyalty program plays a role
News / Online
Marriott ramps up tours and activities, new loyalty program plays a role
By Kevin May | April 18, 2018
Plenty of attention on Marriott this week as it introduces a new loyalty package - but other efforts... Read More
Airbnb believes healthy travel and tourism is the antidote to what ails us
News / Distribution
Airbnb believes healthy travel and tourism is the antidote to what ails us
By Marisa Garcia | April 18, 2018
Airbnb has laid out an updated series of public policies for the home-sharing service intended to... Read More
Airbnb aims to combat overtourism with new Office of Healthy Tourism
News / Online
Airbnb aims to combat overtourism with new Office of Healthy Tourism
By Jill Menze | April 17, 2018
In an effort to spur economic growth through local and sustainable tourism, Airbnb has opened the... Read More
The data says: Global demand growth for Airbnb, TripAdvisor and Agoda
News / Distribution
The data says: Global demand growth for Airbnb, TripAdvisor and Agoda
By Viewpoints | April 17, 2018
This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. If you want to... Read More
Passenger experience woes can only be solved through wholesale disruption
News / Distribution
Passenger experience woes can only be solved through wholesale disruption
By Viewpoints | April 16, 2018
This is a viewpoint from Yves Tuet, Founder and CEO, Deolan The airline industry may be a low margin... Read More
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