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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

revinate hotel marketing
News / Online
The hotel email marketing trends that can help boost ROI
By Jill Menze | October 26, 2018
Compared to other marketing channels such as social media, direct mail or paid search, email delivers... Read More
In the green room at Phocuswright with ... Dhruv Shringi
Interview / Online
In the green room at Phocuswright with ... Dhruv Shringi
By PhocusWire | October 26, 2018
As co-founder and CEO of Yatra, Dhruv has led the company from its launch in 2006 with three people to... Read More
STARTUP STAGE: Mapify's social travel platform lets users discover and plan trips
Interview / Startups
STARTUP STAGE: Mapify's social travel platform lets users discover and plan trips
By Linda Fox | October 25, 2018
Founded about 18 months ago, Mapify is a mobile-first platform that aims to improve the trip planning... Read More
Trivago Q3 earnings 2018
News / Online
Reduced advertising spend succeeds in returning Trivago to profitability
By Mitra Sorrells | October 24, 2018
After four quarters that CEO Rolf Schrömgens describes as “quite a challenge,” hotel metasearch... Read More
Costly Facebook advertising mistakes that travel brands should avoid
Opinion / Online
Costly Facebook advertising mistakes that travel brands should avoid
By Volkan Cagsal - Adphorus | October 24, 2018
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing... Read More
google-brand-protection-hotel-2
Opinion / Online
How hotels can manage brand protection changes on Google
By Marta Lopez - Mirai | October 23, 2018
A few days ago, Google informed users that it will change the brand-protection policy on its... Read More
In the green room at Phocuswright with... Matt Curtis
Interview / Technology
In the green room at Phocuswright with... Matt Curtis
By PhocusWire | October 23, 2018
As founder of Smart City Policy Group which he set up a year ago, Curtis works with governments and... Read More
mapify-seed-funding
News / Startups
Mapify plots expansion following $1.3M in funding
By Linda Fox | October 22, 2018
Social travel site Mapify gets $1.3 million in seed funding.... Read More
klook-getyourguide-london-eye-2
News / Online
VIDEO: The two well-funded activities brands speak out
By Kevin May & PhocusWire | October 22, 2018
It's been quite a year for Klook and GetYourGuide - both in terms of their individual strategies and... Read More
Kaizen report marketing content
News / Online
Interactive content most effective marketing tool for travel brands
By Mitra Sorrells | October 19, 2018
Travel brands looking to maximize their search engine optimization strategy should focus on creating... Read More
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