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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

klook-ceo-interview-lin-ethan
Interview / Online
In The Big Chair - Ethan Lin of Klook
By Kevin May | February 28, 2019
Klook has only been on the scene since 2014 but - with almost $300 million in so far - it has become... Read More
WeChat 2018 rankings Dragon Trail Interactive
News / Online
Airlines, cruise lines see big gains in WeChat engagement
By Mitra Sorrells | February 28, 2019
According to a report from Dragon Trail Interactive, the top 10 airlines and cruise lines saw... Read More
As travel workplaces get more competitive, ladies, it’s time to take your seat at the table
News / Online
As travel workplaces get more competitive, ladies, it’s time to take your seat at the table
By Erika Moore - Travelport | February 27, 2019
Too often, women in the workplace deal with gender‐biased judgements and work/life imbalance –... Read More
hometogo-mid-term-rentals
News / Online
HomeToGo widens focus to offer mid-term rentals
By Linda Fox | February 26, 2019
Following a number of acquisitions, HomeToGo is widening its service to offer mid-term rental... Read More
booking be a booker
News / Online
Booking.com highlights its breadth of accommodations in new U.S. ad campaign
By Mitra Sorrells | February 26, 2019
Booking.com is launching a new brand marketing campaign that encourages U.S. consumers to stop... Read More
tujia jennifer li interview
Interview / Online
Q&A: Tujia CBO Jennifer Li on Chinese homestays, overseas growth, Airbnb
By Jill Menze | February 26, 2019
The former CEO of Ctrip’s homestay business explains Tujia’s growth strategy, its relationship with... Read More
Yext integrates Chinese apps
News / Online
New service helps brands reach Chinese tourists traveling abroad through popular apps
By Mitra Sorrells | February 26, 2019
Online brand management platform Yext has added integrations with four Chinese apps to help brands... Read More
Sounding Off: Being able to shift ad budgets will please all in travel (except Google)
Interview / Online
Sounding Off: Being able to shift ad budgets will please all in travel (except Google)
By PhocusWire | February 22, 2019
Travel brands will consider the rise of effective social media advertising as a welcome break from the... Read More
sojern state of the industry 2019
News / Online
What's on the minds of 600+ travel marketers? Personalization - and Facebook
By Jill Menze | February 21, 2019
Sojern's massive survey of more of travel marketers identifies key challenges and priorities for... Read More
Ctrip hotel marketing training
News / Online
Ctrip expands its "Hotel University" training program to hoteliers worldwide
By Mitra Sorrells | February 21, 2019
The travel giant is growing its in-person marketing training - dubbed Ctrip Hotel University - to... Read More
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
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Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More