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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Windows of opportunity - optimizing receptiveness in a scattered guest journey
From Our Partners / Online
Windows of opportunity - optimizing receptiveness in a scattered guest journey
By Jantien Abma - Oaky | April 12, 2021
In this tense period for the hospitality industry, every little bit of revenue counts – but every... Read More
my-method-vrbo-wyng
News / Online
My Method... How Vrbo is using a privacy-conscious marketing strategy
By Wendell Lansford - Wyng | April 12, 2021
In the first three months, 80,000 users completed the Vrbo Vacay Finder quiz and 25% of them clicked... Read More
Sounding Off: Travelers may have other goals than doing the right thing
Interview / Online
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the... Read More
starkov-google-zero-click-search
Opinion / Online
Is Google's zero-click search a threat or opportunity for hoteliers?
By Max Starkov - hospitality consultant and strategist | April 9, 2021
Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites... Read More
Stay home or venture out? How consumers view post-vaccine travel
News / Online
Stay home or venture out? How consumers view post-vaccine travel
By Jill Menze | April 9, 2021
As the vaccine rollout continues, questions arise around what travel will ultimately look like – and... Read More
VIDEO: Membership is the highest form of travel loyalty
News / Online
VIDEO: Membership is the highest form of travel loyalty
By PhocusWire | April 9, 2021
Bryan Rand, president at Vacation Innovations, believes that private accommodation, hotels and... Read More
trip-com-group-hong-kong
News / Online
Trip.com Group hopes to raise $1.4B from second public listing in Hong Kong
By Kevin May | April 8, 2021
The second IPO will be the first online travel company to proceed with a dual listing in both the U.S.... Read More
How I Got Here, episode 59 - Rolf Schromgens of Trivago
Interview / Online
How I Got Here, episode 59 - Rolf Schromgens of Trivago
By PhocusWire | April 8, 2021
Rolf Schromgens was broke and scarred from the experience of a previous startup when he finally sat... Read More
Hornblower Group rebrands experiences portfolio, acquires tour operator Walks
News / Online
Hornblower Group rebrands experiences portfolio, acquires tour operator Walks
By Jill Menze | April 6, 2021
Hornblower Group is rebranding its water- and land-based portfolio as City Experiences and growing its... Read More
The data conundrum for travel marketers in 2021
Opinion / Online
The data conundrum for travel marketers in 2021
By Chris Heike - Koddi | April 6, 2021
As the industry enters peak travel season, marketers are faced with a question that most are not... Read More
Sponsored Content
From Our Partners
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More