Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Investment accountability: How travel brands are measuring AI ROI
News / Technology
Investment accountability: How travel brands are measuring AI ROI
By Morgan Hines | January 14, 2026
Travel companies are actively investing in AI hoping to boost business—but how are they measuring the return on investment? Read More
Preparing the hotel tech stack for AI
News / Technology
Preparing the hotel tech stack for AI
By Abby Crotty | January 12, 2026
SiteMinder's James Bishop and Scenic Hotel Group's Chris Clayton share their thoughts on AI's growing role in the hotel sector. Read More
Travel executives on spreading bets with AI
News / Technology
Travel executives on spreading bets with AI
By Linda Fox | January 9, 2026
C.A. Clark of Miles Partnership and Marius Nigond of iWander discuss excitement, concerns and risk with AI. Read More
Sizing up players and strategies in the ‘new travel seller arena’
News / Distribution
Sizing up players and strategies in the ‘new travel seller arena’
By Abby Crotty | January 9, 2026
Executives from iSeatz, Hopper and Chase Travel outline the expanding ecosystem that is the travel marketplace. Read More
Why payments are becoming a strategic driver in travel
From Our Partners / Online
Why payments are becoming a strategic driver in travel
By PhocusWire | January 8, 2026
As financial services and travel technology continue to converge, the ability to reduce friction across regions, channels and payment methods is emerging as a competitive advantage for the industry.... Read More
Inside Latin America’s digital shift in tours, activities and experiences
From Our Partners / Online
Inside Latin America’s digital shift in tours, activities and experiences
By PhocusWire | January 6, 2026
With travelers increasingly booking online and prioritizing memorable activities over traditional products, Latin America presents both enormous opportunity and unique complexity.  Read More
Financial analysts on change in travel's search-based model
News / Online
Financial analysts on change in travel's search-based model
By Linda Fox | January 6, 2026
Financial analysts from Barclays, Evercore and Mizuho dissect AI's impact on travel search and booking and the OTA model. Read More
Phocuswright analysts share their predictions for 2026
News / Technology
Phocuswright analysts share their predictions for 2026
By Morgan Hines | January 6, 2026
Phocuswright analysts have their eyes on agentic AI, biometrics and personalization. Read More
Travel industry leaders' 2026 predictions
News / Technology
Travel industry leaders' 2026 predictions
By Morgan Hines | January 5, 2026
PhocusWire asked industry stakeholders from Priceline, HolidayPirates, Cloudbeds and more about what 2026 will look like in travel. Read More
How Etraveli is thinking about its 'longer-term horizon'
News / Distribution
How Etraveli is thinking about its 'longer-term horizon'
By Linda Fox | January 2, 2026
According to Etraveli CEO Mathias Hedlund, the company wants to 'double down' on its B2B strategy.   Read More
Managing rising fees in 2026: 7 steps for hospitality operators
Opinion / Online
Managing rising fees in 2026: 7 steps for hospitality operators
By Michele Fitzpatrick - Eviivo | January 2, 2026
Eviivo CEO Michele Fitzpatrick outlines how hidden costs may affect operators in the new year, also providing tips to protect margins. Read More
UAE-based VBooking lands $5M
News / Online
UAE-based VBooking lands $5M
By Abby Crotty | December 30, 2025
The travel booking platform said the funds will be used to develop an AI concierge and AR-enabled tools. Read More
PhocusWire’s most memorable interviews of 2025
News / Online
PhocusWire’s most memorable interviews of 2025
By PhocusWire | December 30, 2025
The PhocusWire team curated a list of 10 insightful interviews this year, focusing on news value and relevance to 2025's top themes. Read More
Expedia to integrate with Alexa+ in 2026
News / Technology
Expedia to integrate with Alexa+ in 2026
By Morgan Hines | December 29, 2025
With its Expedia integration, users will be able to talk to Alexa+ to find and book vacation rentals and hotels. Read More
Playing favorites: The makings of a go-to travel brand
News / Online
Playing favorites: The makings of a go-to travel brand
By Phocuswright Research | December 24, 2025
Across airlines, hotels and online travel agencies, value for the money is the dominant factor in brand preference. Read More
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