Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

News / Distribution

VIDEO: Deep dive on hotels and online travel agencies

By PhocusWire | June 11, 2018

Some say the online travel agency vs. hotel debate moves in cycles, depending on who has the biggest to axe grind during a particular period in time. Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

News / Online

VIDEO: How to succeed in Europe's online travel agency landscape

By PhocusWire | June 8, 2018

Europe's online travel agencies are not just about the two names that appear to capture the lion's share of attention: Expedia and Booking.com. Read More

News / Technology

Facebook touts benefits of people-based travel marketing

By Jill Menze | June 7, 2018

With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More

News / Distribution

VIDEO: Airline distribution at a tipping point

By PhocusWire | June 7, 2018

Lufthansa created a huge stir in the airline industry three years ago when it introduced a surcharge for all bookings made via the global distribution systems. Read More

Opinion / Distribution

13 mistakes that sabotage vacation rental bookings

By Kevin High - VroomRes | June 6, 2018

You work tirelessly to manage your properties. You do all the things that the so‐called “experts” tell you to do, but it just doesn’t seem to be paying off in the ways that you really want. Read More

Opinion / Technology

A Step in the right direction for blockchain and travel?

By Arnie Weissmann - Travel Weekly | June 6, 2018

Distributed ledgers via blockchain came to most people's attention as the underlying technology supporting bitcoin. Read More

Interview / Online

Europe Travel Battleground 2018: Lanes and Planes

June 6, 2018

Veit Blumschein, founder and CEO of Lanes & Planes, pitches the business at Phocuswright Europe 2018, then takes questions from PhocusWire. Read More

News / Online

VIDEO: The future of travel packaging

By PhocusWire | June 5, 2018

Packaging, especially in Europe, has been shifting away from its traditional model for the best part of two decades - essentially since travel embraced the web. Read More

News / Distribution

Booking.com leads in online traffic with market-customized strategies

By Mitra Sorrells | June 4, 2018

Booking.com is the most visited travel website in the world according to SimilarWeb, with an average of more than 420 million visit per month in the last six months. Read More

News / Online

Modern travel marketing, part 1: SEO strategy

By Mitra Sorrells | June 4, 2018

Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More

News / Technology

Worldpay on the mobile payment journey

By PhocusWire | June 1, 2018

Did you know that 50% of people would be happy to provide biometric data to make a payment? Read More

News / Online

VIDEO: Why Asia is eating the world

By PhocusWire | June 1, 2018

A rapid-fire presentation is perhaps the perfect metaphor to outline the fast, jaw-dropping growth and influence of the Asia region. Read More

Opinion / Distribution

Coming soon to your hotel: The integrated revenue generation team

By Max Starkov, HEBS Digital & Scott Dahl, Ecole Hôtelière de Lausann | May 31, 2018

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. Read More