Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Agentic AI and the impending surge of look-to-book ratios
News / Technology
Agentic AI and the impending surge of look-to-book ratios
By Mark Frary | September 3, 2025
With an increase in L2Bs, travel companies need to be ready to ensure their costs don't balloon. Read More
Looking ahead: United States online travel agencies bet on loyalty, AI and B2B
News / Online
Looking ahead: United States online travel agencies bet on loyalty, AI and B2B
By Phocuswright Research | September 2, 2025
The road ahead is defined by three themes: loyalty, B2B expansion and the rise of virtual agents. Read More
Travel Tech Flashback: What made headlines in 2022?
News / Technology
Travel Tech Flashback: What made headlines in 2022?
By Linda Fox | September 2, 2025
The travel industry bounced back in 2022, but war in Ukraine caused further uncertainty early in the year. Read More
ZUZU raises fresh capital, bets on AI to scale soul of indie hospitality
News / Startups
ZUZU raises fresh capital, bets on AI to scale soul of indie hospitality
By Yeoh Siew Hoon - WiT | August 29, 2025
The Singapore-based startup, founded in 2017 by former Expedia executive Vikram Malhi, is positioning itself at the heart of hospitality’s AI revolution. Read More
PhocusWire's weekly travel tech news briefs: Accor, Skyscanner, Mews and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Accor, Skyscanner, Mews and more...
By PhocusWire | August 29, 2025
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Trip.com Group unveils AI trip planner
News / Online
Trip.com Group unveils AI trip planner
By Linda Fox | August 28, 2025
During the company's Q2 2025 earnings call, chairman James Liang said AI remains central to strategy, adding that OTAs are "uniquely positioned" to lead the development of travel-focused AI. Read More
Have TikTok and Booking.com just ‘nuked’ the travel funnel?
News / Distribution
Have TikTok and Booking.com just ‘nuked’ the travel funnel?
By Morgan Hines | August 28, 2025
Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More
Travalyst CEO Sally Davey to step down after 5 years
News / Online
Travalyst CEO Sally Davey to step down after 5 years
By Linda Fox | August 27, 2025
Travalyst is looking internally and externally for a CEO to replace Sally Davey, who plans to step down in December. Read More
Three charts that reveal how digital sources shape destination decisions
News / Online
Three charts that reveal how digital sources shape destination decisions
By Phocuswright Research | August 27, 2025
Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general search engines and review platforms dominate as the most influential sources. Read More
Booking.com and hotels increasingly go their separate ways
News / Distribution
Booking.com and hotels increasingly go their separate ways
By Matthew Parsons | August 27, 2025
The relationship with Booking.com has especially soured in Europe as the OTA faces a lawsuit from 10,000 hotels. Read More
HomeToGo advances Interhome acquisition as regulators clear Hotelplan deal
News / Online
HomeToGo advances Interhome acquisition as regulators clear Hotelplan deal
By Abby Crotty | August 26, 2025
The news comes after the Swiss Competition Commission (COMCO) greenlit Dertour Group’s planned acquisition of Hotelplan Group. Read More
How marketers are fusing data science with real traveler behavior
From Our Partners / Online
How marketers are fusing data science with real traveler behavior
By PhocusWire | August 26, 2025
Zartico executives explore how travel marketers can use data science to close the loop between marketing investment and real-world revenue. Read More
Travel Tech Flashback: What made headlines in 2020?
News / Online
Travel Tech Flashback: What made headlines in 2020?
By Abby Crotty | August 26, 2025
As part of our Travel Tech Flashback series, we took a look at 2020, otherwise known as the year that changed travel forever. Read More
Will travel's messy data hamper AI progress?
Opinion / Technology
Will travel's messy data hamper AI progress?
By Timothy O'Neil-Dunne | August 25, 2025
Are we layering AI agents on top of an already broken data foundation that was never fit for machine consumption? Read More
Webjet accelerates business travel ambitions with acquisition of Locomote
News / Online
Webjet accelerates business travel ambitions with acquisition of Locomote
By Linda Fox | August 22, 2025
A majority stake in Locomote was acquired by Travelport in 2015 before the company was sold back to founders in 2020. Read More
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