Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Are you buying growth or paying for bookings you'd get anyway? What the data shows
From Our Partners / Online
Are you buying growth or paying for bookings you'd get anyway? What the data shows
By John Matson, Propellic | May 27, 2026
New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth. Read More
Airbnb recruits VP of hotels amid category expansion
News / Online
Airbnb recruits VP of hotels amid category expansion
By Linda Fox | May 26, 2026
D’Amico previously spent 18 years at Booking.com rising to VP and managing director for EMEA. Read More
U.K. travel distribution has reached equilibrium. Will it stay that way?
News / Distribution
U.K. travel distribution has reached equilibrium. Will it stay that way?
By Phocuswright Research | May 26, 2026
Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the distribution picture look like a stalemate?  Read More
Startup Stage: TravelOne targets luxury travel with behavior profiling platform
Interview / Startups
Startup Stage: TravelOne targets luxury travel with behavior profiling platform
By Cathy Walsh | May 26, 2026
The platform matches travelers with destinations and itineraries based on psychological and personality markers. Read More
Trip.com Group’s CEO of flights on trust, technology and the future of airline partnerships
From Our Partners / Distribution
Trip.com Group’s CEO of flights on trust, technology and the future of airline partnerships
By Mark Frary | May 25, 2026
As air travel becomes more digital and disruption-prone, Trip.com argues that airlines and OTAs need more integrated partnerships built on trust, shared data and customer experience. Read More
PhocusWire's travel tech news briefs: Visa, Trip.com Group, Navan and more...
News / Technology
PhocusWire's travel tech news briefs: Visa, Trip.com Group, Navan and more...
By PhocusWire | May 22, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
3 key takeaways from Google I/O 2026
News / Technology
3 key takeaways from Google I/O 2026
By Matthew Parsons | May 21, 2026
New agentic AI features unveiled at Google I/O 2026 could reshape how travelers search, shop and book trips, increasing pressure on travel brands to become machine-readable and agent-accessible. Read More
Expedia Group to acquire CarTrawler in bid to become B2B ‘one-stop shop’
News / Online
Expedia Group to acquire CarTrawler in bid to become B2B ‘one-stop shop’
By Morgan Hines | May 20, 2026
Expedia Group announced the acquisition and a number of AI products at its Explore event in Las Vegas. Read More
Expedia Group expands Meta partnership amid push to connect social, booking
News / Technology
Expedia Group expands Meta partnership amid push to connect social, booking
By Morgan Hines | May 19, 2026
 The expanded collaboration follows the recent news that Expedia is a partner with TikTok for its new in-app booking, a sign of the OTA's focus on growing its B2B distribution strategy. Read More
World Travel Holdings gets investment from Citation Capital
News / Distribution
World Travel Holdings gets investment from Citation Capital
By Linda Fox | May 19, 2026
World Travel Holdings, which was founded in 2005, said it generates more than $2.5 billion in annual booking volume. Read More
Expedia Group moves advertising unit under CMO Jochen Koedijk
News / Online
Expedia Group moves advertising unit under CMO Jochen Koedijk
By Morgan Hines | May 18, 2026
The move continues Expedia Group's reorganization following the merger of its B2B and supply businesses. Read More
Ixigo launches travel app with conversational booking and agentic AI
News / Technology
Ixigo launches travel app with conversational booking and agentic AI
By Cathy Walsh | May 14, 2026
The app includes natural language trip planning through Ixigo’s AI assistant TARA and AI-powered tools for flight alerts, boarding passes and post-booking support. Read More
Trip.com plans digital ID pilot using Google and Apple wallets
News / Technology
Trip.com plans digital ID pilot using Google and Apple wallets
By Mark Frary | May 13, 2026
Air Canada, Turkish Airlines and Qatar Airways, as well as digital identity infrastructure platform Hopae, are expected to be involved in the pilot.  Read More
TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners
News / Technology
TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners
By Morgan Hines | May 12, 2026
TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More
Why travel is the new battleground for bank loyalty
From Our Partners / Distribution
Why travel is the new battleground for bank loyalty
By Dakota Smith, HTS | May 12, 2026
Travel rewards are reshaping bank loyalty as consumers seek more value, flexibility and ways to offset rising trip costs through credit card travel portals. Read More
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