Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

News / Distribution

Have TikTok and Booking.com just ‘nuked’ the travel funnel?

By Morgan Hines | August 28, 2025

Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More

News / Online

Travalyst CEO Sally Davey to step down after 5 years

By Linda Fox | August 27, 2025

Travalyst is looking internally and externally for a CEO to replace Sally Davey, who plans to step down in December. Read More

News / Online

Three charts that reveal how digital sources shape destination decisions

By Phocuswright Research | August 27, 2025

Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general search engines and review platforms dominate as the most influential sources. Read More

News / Distribution

Booking.com and hotels increasingly go their separate ways

By Matthew Parsons | August 27, 2025

The relationship with Booking.com has especially soured in Europe as the OTA faces a lawsuit from 10,000 hotels. Read More

News / Online

HomeToGo advances Interhome acquisition as regulators clear Hotelplan deal

By Abby Crotty | August 26, 2025

The news comes after the Swiss Competition Commission (COMCO) greenlit Dertour Group’s planned acquisition of Hotelplan Group. Read More

From Our Partners / Online

How marketers are fusing data science with real traveler behavior

By PhocusWire | August 26, 2025

Zartico executives explore how travel marketers can use data science to close the loop between marketing investment and real-world revenue. Read More

News / Online

Travel Tech Flashback: What made headlines in 2020?

By Abby Crotty | August 26, 2025

As part of our Travel Tech Flashback series, we took a look at 2020, otherwise known as the year that changed travel forever. Read More

Opinion / Technology

Will travel's messy data hamper AI progress?

By Timothy O'Neil-Dunne | August 25, 2025

Are we layering AI agents on top of an already broken data foundation that was never fit for machine consumption? Read More

News / Online

Webjet accelerates business travel ambitions with acquisition of Locomote

By Linda Fox | August 22, 2025

A majority stake in Locomote was acquired by Travelport in 2015 before the company was sold back to founders in 2020. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Agoda, Sabre, Travelport and more...

By PhocusWire | August 22, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

United sues Kiwi.com for trademark infringement

By Morgan Hines | August 21, 2025

This isn’t the first time Kiwi.com has faced legal action from an airline. Read More

News / Distribution

Travel has faced a turbulent H1 but leaders remain optimistic

By Linda Fox | August 21, 2025

While demand was down in certain regions of the world, travel companies are often quick to pivot to other destinations and product to compensate. Read More

News / Online

Addressing rising customer acquisition costs in travel

By Abby Crotty | August 21, 2025

According to a survey of approximately 270 respondents across the travel industry, customer acquisition costs were up approximately 35% from 2022 to 2025, while customer lifetime value was up just 4.5%.... Read More

News / Technology

Generative AI platform personalization: At what cost?

By Matthew Parsons | August 20, 2025

Travel companies have been striving to obtain specific, personalized data for many years. Are the AI platforms about to gain a competitive edge as they learn more about the users? Read More