Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
From Our Partners / Online
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
By Zartico | September 9, 2025
 In partnership with Zartico, this video series explores the latest trends and delivers practical insights to help travel marketing executives protect market share, stay relevant and prepare for... Read More
Study tracks how travel shoppers use Google’s AI Mode
News / Technology
Study tracks how travel shoppers use Google’s AI Mode
By Abby Crotty | September 9, 2025
A small behavioral study from Propellic examined how travelers interact with Google AI Mode and why travel marketers need to adjust. Read More
Using travel marketing intelligence to multiply ROI
From Our Partners / Online
Using travel marketing intelligence to multiply ROI
By PhocusWire | September 9, 2025
In the final installment in Zartico’s video series, co-founder and chief innovation officer Jay Kinghorn outlines the core challenges of trying connect online ad activity with offline visitation. Read More
ANZ travel market outlook: Growth fueled by prices, not passengers
News / Online
ANZ travel market outlook: Growth fueled by prices, not passengers
By Phocuswright Research | September 9, 2025
Australia and New Zealand’s travel industry has surpassed pre-pandemic revenue levels, but the picture behind the numbers tells a more complicated story.  Read More
Startup Stage: StayNow wants to simplify trip planning
Interview / Startups
Startup Stage: StayNow wants to simplify trip planning
By Abby Crotty | September 8, 2025
StayNow uses AI to help simplify the trip planning process for travelers. Read More
OTAs' high hopes for social, AI channels as Q2 marketing spend hits $5B
News / Online
OTAs' high hopes for social, AI channels as Q2 marketing spend hits $5B
By Linda Fox | September 8, 2025
OTAs are looking to drive efficiency as they diversify from performance marketing to other channels, including social and AI-powered search. Read More
Fliggy's business travel arm AliBtrip unveils AI tools
News / Technology
Fliggy's business travel arm AliBtrip unveils AI tools
By Linda Fox | September 5, 2025
AliBtrip's AI solution has an employee travel agent module and a corporate management agent to help streamline backend processes and ensure compliance. Read More
Travel industry stakeholders react to Google Chrome, data sharing ruling
News / Online
Travel industry stakeholders react to Google Chrome, data sharing ruling
By Morgan Hines | September 5, 2025
What does it mean for travel now that Google will be required to share data with rivals? Read More
Airbnb seems set up for hotel expansion, competition with OTAs
News / Online
Airbnb seems set up for hotel expansion, competition with OTAs
By Morgan Hines | September 4, 2025
The short-term rental giant may be gearing up to take on OTAs, but its recent fee structure shift may negatively impact its hosts. Read More
Agentic AI and the impending surge of look-to-book ratios
News / Technology
Agentic AI and the impending surge of look-to-book ratios
By Mark Frary | September 3, 2025
With an increase in L2Bs, travel companies need to be ready to ensure their costs don't balloon. Read More
Looking ahead: United States online travel agencies bet on loyalty, AI and B2B
News / Online
Looking ahead: United States online travel agencies bet on loyalty, AI and B2B
By Phocuswright Research | September 2, 2025
The road ahead is defined by three themes: loyalty, B2B expansion and the rise of virtual agents. Read More
Travel Tech Flashback: What made headlines in 2022?
News / Technology
Travel Tech Flashback: What made headlines in 2022?
By Linda Fox | September 2, 2025
The travel industry bounced back in 2022, but war in Ukraine caused further uncertainty early in the year. Read More
ZUZU raises fresh capital, bets on AI to scale soul of indie hospitality
News / Startups
ZUZU raises fresh capital, bets on AI to scale soul of indie hospitality
By Yeoh Siew Hoon - WiT | August 29, 2025
The Singapore-based startup, founded in 2017 by former Expedia executive Vikram Malhi, is positioning itself at the heart of hospitality’s AI revolution. Read More
PhocusWire's weekly travel tech news briefs: Accor, Skyscanner, Mews and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Accor, Skyscanner, Mews and more...
By PhocusWire | August 29, 2025
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Trip.com Group unveils AI trip planner
News / Online
Trip.com Group unveils AI trip planner
By Linda Fox | August 28, 2025
During the company's Q2 2025 earnings call, chairman James Liang said AI remains central to strategy, adding that OTAs are "uniquely positioned" to lead the development of travel-focused AI. Read More
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