Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Travel trends in the Middle East: Experiences, Gen Z and technology
News / Online
Travel trends in the Middle East: Experiences, Gen Z and technology
By Abby Crotty | October 7, 2025
According to Phocuswright data, in 2024, the travel market in the Middle East exceeded pre-pandemic levels by 23%, with gross total bookings reaching $101.2 billion. Read More
Expedia partners with Perplexity for Comet launch
News / Technology
Expedia partners with Perplexity for Comet launch
By Morgan Hines | October 6, 2025
Expedia is offering Silver status in its OneKey loyalty program in exchange for users downloading Comet’s recently launched browser. Read More
RateGain to acquire Sojern for $250M
News / Online
RateGain to acquire Sojern for $250M
By Morgan Hines | October 2, 2025
The companies aim to create an AI-focused, digital marketing and distribution platform to help the travel industry boost guest acquisition, retention and engagement. Read More
How brand marketers can adapt to travelers’ evolving mindsets
From Our Partners / Online
How brand marketers can adapt to travelers’ evolving mindsets
By Matthew Parsons | September 30, 2025
Today's travelers are discovering inspiration through an expanding universe of digital touchpoints and content creators, making their journey from dreaming to booking more complex than ever before. Read More
Senior travel trends - adapting to technology and finding community
News / Online
Senior travel trends - adapting to technology and finding community
By Marisa Garcia | September 30, 2025
Trip.com Group has devised special programs for senior travelers and sees a potential $1 trillion market from the cohort in the next three to five years. Read More
TikTok launches travel advertising solution
News / Technology
TikTok launches travel advertising solution
By Morgan Hines | September 29, 2025
TikTok’s Travel Ads is meant to connect users with hotel, destination, flight and cruise catalogs as they explore travel content on the platform. Read More
7 powerful shifts driving the Middle East travel boom
News / Online
7 powerful shifts driving the Middle East travel boom
By Phocuswright Research | September 29, 2025
The Middle East has emerged as one of the fastest-growing travel markets globally, supported by proactive government tourism strategies, mega-events and investments in infrastructure. Read More
GetYourGuide launches new, upgraded partner features
News / Technology
GetYourGuide launches new, upgraded partner features
By Morgan Hines | September 25, 2025
The new and updated features include artificial intelligence-powered review management, a redesigned listing page, category expansion and enhanced discovery. Read More
In pursuit of clean data for an agentic travel future
News / Technology
In pursuit of clean data for an agentic travel future
By Matthew Parsons | September 25, 2025
There is a need for clean, standardized data to help instill trust as the travel industry shifts towards agentic AI. Read More
Inside Asia Pacific’s travel powerhouse: 10 trends redefining 'The Next 20'
News / Online
Inside Asia Pacific’s travel powerhouse: 10 trends redefining 'The Next 20'
By Coney Dongre - Phocuswright | September 24, 2025
WiT and Phocuswright are peeling back the curtain on shifts in Asia Pacific with this list of 10 trends redefining The Next 20, ahead of the WiT Singapore conference. Read More
Thayer's Hemmeter on SPAC comeback and space for a new travel brand
News / Startups
Thayer's Hemmeter on SPAC comeback and space for a new travel brand
By Linda Fox | September 24, 2025
Chris Hemmeter, managing director of Thayer Investment Partners, discusses the pace of experimentation in travel and how it could lead to a new B2C powerhouse. Read More
4 ways to revive a stale loyalty program
From Our Partners / Online
4 ways to revive a stale loyalty program
By Larissa McCarty - TFL | September 23, 2025
For travel brands, the biggest opportunity is wildly underutilized and hiding in plain sight. Read More
The coming wave: Consolidation in tours and experiences
Opinion / Online
The coming wave: Consolidation in tours and experiences
By Douglas Quinby - Arival | September 23, 2025
Arival CEO and co-founder Douglas Quinby discusses the potential for consolidation and brand-building in tours and experiences. Read More
Exploring the intersection of digital identity and AI in travel
News / Technology
Exploring the intersection of digital identity and AI in travel
By Abby Crotty | September 22, 2025
In the fifth and final installment of The New Age(nts) Trend Series, panelists discussed the future of generative AI, autonomous agents and digital ID in travel. Read More
Startup Stage: Holiwise uses AI to provide personalized travel recommendations
Interview / Startups
Startup Stage: Holiwise uses AI to provide personalized travel recommendations
By Abby Crotty | September 19, 2025
Holiwise is developing an AI-powered travel agency to help premium travelers experience the world effortlessly. Read More
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