Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

News / Technology

OpenAI chairman shares vision on travel’s AI future

By Morgan Hines | September 19, 2025

Bret Taylor, chairman of the board for OpenAI and co-founder of AI startup Sierra, discussed how he uses AI, how it might impact travel intermediaries and more. Read More

News / Technology

Are we primed for an AI crash? Travel stakeholders weigh in

By Morgan Hines | September 18, 2025

Are we having technology innovation déjà vu? Many are likening AI’s rise to the dot-com era that led to an eventual crash. Read More

News / Startups

Lake.com lands $2.6M for vacation rental discovery platform

By Linda Fox | September 17, 2025

Founded in 2023, Lake.com is betting that travel bookings will be made by AI agents in the future. Read More

Event / Technology

The New Age(nts) Trend Series Part 5: Convergence of GenAI with digital Identity

September 17, 2025

Join Phocuswright for this series of online conversations exploring the impact of generative AI and autonomous agents on the travel industry. On Demand

$The U.S. travel booking path fractured by social media, technology$

News / Technology

The U.S. travel booking path fractured by social media, technology

By Morgan Hines | September 17, 2025

Younger travelers are straying from the traditional booking path in favor of technology-fueled discovery. Read More

Opinion / Online

How travel giants, banks are rewriting the rules of customer loyalty

By Mario Gavira | September 16, 2025

Travel companies are transforming into financial services platforms, banks are morphing into travel agencies and loyalty programs are becoming sophisticated investment vehicles. Read More

News / Technology

TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations

By Morgan Hines | September 15, 2025

The new tools are aimed at reimagining how travelers discover and book tours that span multiple days. Read More

News / Online

Growth without lift in China’s $151.8B travel market

By Phocuswright Research | September 15, 2025

Phocuswright takes a closer look at China’s travel market, which advanced 5.5% in 2024 to reach $151.8 billion. Read More

News / Technology

Tripadvisor CEO Matt Goldberg talks SEO, shift to AI

By Morgan Hines | September 12, 2025

Tripadvisor has adjusted its strategy, building on its existing internet credibility to fit a changing search environment. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: TravelPerk, Amadeus, Boatscribe, Ryanair and more...

By PhocusWire | September 12, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Brian Chesky on his mission to transform Airbnb into an ‘everything’ platform

By Morgan Hines | September 12, 2025

Airbnb is looking at AI, community building and additional offerings, including creating a “host ecosystem” to monetize services for hosts. Read More

News / Online

Tripadvisor, Expedia, Booking, Eu Travel Tech endorse EU online rating code

By Morgan Hines | September 11, 2025

The European Union’s new code of conduct is directed at improved transparency and online review reliability for consumers and travel businesses. Read More

News / Online

Content database specialist Giata Group acquires AI decisioning platform Smartseer

By Abby Crotty | September 11, 2025

Berlin-based Giata said the acquisition is an effort to improve its AI personalization offerings and leverage ROI for its partners. Read More

Opinion / Distribution

Unlocking the future of automation: How APIs are powering autonomous distribution

By Chris Hodges - Expedia Group | September 10, 2025

Expedia Group's VP of global connectivity and partner solutions writes that API integration can help improve hoteliers' operational efficiency. Read More