OYO is boosting its vacation rental business in Europe with the acquisition of vacation rental management company Direct Booker.
Terms of the deal for the purchase of the Croatia-based company, which is said to have more than 3,000 homes, were not disclosed.
The acquisition was made via OYO Vacation Homes, which already owns a number of vacation rental brands in Europe including Belvilla and DanCenter.
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OYO will now promote the Direct Booker properties via its Belvilla brand, which already offers about 1,800 properties.
Mandar Vaidya, CEO of OYO Europe, says: “We see a huge benefit in offering more holiday homes in the Dalmatian region. We are particularly excited about Dubrovnik, Croatia's most visited tourist destination, where we will significantly improve our footprint with this acquisition. Direct Booker is a great addition to our portfolio of hotels and homes in Croatia and across Europe.”
OYO acquired @Leisure in 2019 for €360 million, marking its entry into the vacation rental space in Europe.
The company, which then rebranded @Leisure to OYO Vacation Homes, acquired TUI’s rental tour operating business six months later and has said it is looking for further “tuck-in” acquisitions in Europe.