The gap between EasyJet and Ryanair has narrowed at the top of leading airline websites in the UK, but the pair have also stretched their respective leads over British Airways.
Ryanair is now just over 1.5% market share behind EasyJet, but British Airways in third spot lost 0.5% of its own between March and April, putting it 3.5% behind the top-runners.
In the agency category, Thomas Cook overtook Expedia to secure second place behind rival brand Thomson.
Most popular travel websites in the UK for April 2013:
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Destinations and Accommodation
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Travel search terms
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NB: Data courtesy of Experian Hitwise
NB2: London image via Shutterstock.