Smarter Travel Media launched a private sale hotel website, SniqueAway, which features TripAdvisor hotel reviews.
Tnooz reported Aug. 26 that Smarter Travel Media, which is part of TripAdvisor, would launch such a members-only website.
The site offers limited-time sales of hotel rooms and consumers have to receive an invitation to access the site.
Smarter Travel Media says it only features properties on the site which "have earned a minimum four-star rating classification and a minimum four of five TripAdvisor review rating."
SniqueAway's use of TripAdvisor's user-generated hotel reviews fits in with a burgeoning trend among private sales sites: Some, such as Jetsetter, for example, are trying to provide trip-planning features and recommendations in addition to merely offering a booking platform.