SOCIAL: Perhaps Facebook is turning into a Google type brand, where it creates new things in the hope that they will resonate with enough of the audience, and then be given a wider promotion and roll-out. Either way, the new Paper service is a very different take on the Facebook experience - and is resonating with those that previously disliked the network. Read more on GigaOM.
For the past couple years, Facebook has trained its mobile efforts on capturing various facets of social interaction.
The social network has compartmentalized and optimized features (Messenger), mimicked the experiences of popular communication apps (Poke), and even tried a pseudo-OS (the still-remarkably-alive Facebook Home).
But the company’s latest effort, Paper, takes a hard left away from social interaction and into content curation — and that’s not the most exciting thing it does.
Read more on GigaOM