Momondo Group has confirmed it is looking at strategic options in order to "drive forward to the next stage".
The company, which has the Momondo metasearch and deals platform Cheapflights in its portfolio, says it has been on the receiving end of a number of approaches from other companies since late last year.
But it has now enlisted the help of Arma Partners as strategic advisors, a process which could see it sold to a private equity investor or another player in the marketplace. It is understood that any likely deal would close at some point in the latter half of 2014.
An official says:
"Momondo Group has exciting growth plans which it is delivering on. It is already seeing strong revenue growth, driven by international roll out of its meta business model, product innovation and expansion into new categories."
The company says it can continue to grow the business and therefore its preference is for a stake investment in the company.
Just last month Barclays gave the group a $5 million credit facility.
The reality, however, is that Momondo will need some sort of new and heavyweight financial backing in order to challenge the likes of Priceline-owned Kayak, Skyscanner and Wego if it is to realise its global ambitions.
The move is the latest in a line of activity from Momondo in 2014, following the release of its first financial results for many years in April.
Revenue across the group increased by 29% year-on-year to £14.5 million for the first quarter of 2014, with EBITDA over the same period up by a third to £3.2 million. At the time the company was forecasting around £50 million in revenue for the full year 2014.
Neverthless, a sale to another brand has inevitably set the rumour mill running in the mainstream media.
The UK's Telegraph claims both Expedia and Sabre are believed to be interested parties in Momondo, although given that Expediainvested heavily to the tune of $632 million in Trivago in December 2012 and Sabre has been busily divesting itself of responsibility its consumer-facing brands, such a sale would be unlikely.