Martin Cowen News

New ad alert: TripAdvisor rolls out new travel advertising product
News / Online
New ad alert: TripAdvisor rolls out new travel advertising product
By Nick Vivion | April 4, 2013
Online ads are oftentimes the land of the unknown: what exactly is an impression? If a user lands on... Read More
Twitter enables mobile app deep-linking, helping e-commerce
News / Online
Twitter enables mobile app deep-linking, helping e-commerce
By Sean O'Neil | April 3, 2013
Anyone who clicks on the blue link can download the app being tweeted about. Or if the user has... Read More
What TripAdvisor will soon have in common with airline companies
News / Online
What TripAdvisor will soon have in common with airline companies
By Sean O'Neil | April 3, 2013
The reviews giant faces negative operating leverage, which airlines already endure. This worries the... Read More
Hertz will equip thousands of its vehicles with Zipcar-style, pay-as-you-go tech
By Sean O'Neil | April 2, 2013
Tens of thousands of Hertz's vehicles will be equipped this year with Zipcar-like technology that will... Read More
2012 was the year cruise lines' branded sites overtook the OTAs
News / Online
2012 was the year cruise lines' branded sites overtook the OTAs
By Sean O'Neil | April 2, 2013
Data from PhoCusWright reveals the tipping point for branded cruise sites.... Read More
ZapTravel attempts semantic travel metasearch, with activities upfront
By Sean O'Neil | April 2, 2013
Its elevator pitch is that it's "a smart "Kayak" for tailored deals when you don't know where or when... Read More
Barometer: How does your Facebook page stack up?
News / Online
Barometer: How does your Facebook page stack up?
By Nick Vivion | March 29, 2013
Facebook marketing platform Agorapulse has a fantastically useful tool called the Barometer. You go... Read More
Hey travel brands, do you Squidoo? You should!
News / Online
Hey travel brands, do you Squidoo? You should!
By Nick Vivion | March 29, 2013
Sure you know Facebook. And its photo sharing acquisition Instagram, then of course there is popular... Read More
Room 77 taps Drew Patterson to be CEO [UPDATED with Brad Gerstner Q&A]
News / Online
Room 77 taps Drew Patterson to be CEO [UPDATED with Brad Gerstner Q&A]
By Sean O'Neil | March 28, 2013
Patterson, 36, widely regarded as an industry wunderkind, earned raves for his performance as a former... Read More
Technofied brilliance: Geo-fenced magazine rack stakes out the hospitality industry
News / Online
Technofied brilliance: Geo-fenced magazine rack stakes out the hospitality industry
By Nick Vivion | March 28, 2013
Geo-fencing is an emerging technology that has not nearly been used enough - the possibilities for... Read More
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