Marketing

News / Technology

New app aims to boost tourism in Puerto Rico, nearly one year after Hurricane Maria

By Mitra Sorrells | August 24, 2018

The Puerto Rico Tourism Company is partnering with hotel operations platform ALICE and Roca Marketing to bolster tourism on the island by enhancing communications between hotels and tourists. Read More

News / Online

User-generated content not top of mind for DMOs on Facebook

By Jill Menze | August 22, 2018

State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More

Opinion / Online

The secret to direct bookings? Consider hotel website conversion rates

By Max Starkov | August 17, 2018

A key imperative for hoteliers in 2018 is preventing travel planners from becoming distracted by digital noise and serving them content at the correct time in order to convert them into bookings. Read More

Opinion / Online

Google: Time to rethink fairy tale loyalty strategies in travel

By Jenna Hovel - Google | August 16, 2018

Today, people have more booking options than ever at their fingertips. And marketers must evolve their strategies to meet customers where they are. Read More

Interview / Technology

In The Big Chair - Charles Deyo of Cendyn

By Mitra Sorrells | August 10, 2018

Cendyn provides integrated technology platforms to drive sales and marketing performance in the travel and hospitality industry. Based in Florida, Cendyn has offices around the United States and Canada... Read More

Interview / Technology

In The Big Chair - Layton Han of ADARA

By Mitra Sorrells | August 3, 2018

Founded in 2009 ADARA analyzes data to help clients understand travelers’ behavior, patterns and trends to create more effective marketing and engagement strategies. The company has 15 offices across... Read More

Opinion / Online

Can FOMO help capture hotel bookings?

By Mike Ford - SiteMinder | August 2, 2018

Around 69% of millennials experience FOMO, and 60% make reactive purchases because of it. In other words, they’ll buy just because they feel they might miss out - even at hotels. Read More

Opinion / Online

Travel and the complex world of native comparison search

By Brett Tabano - MediaAlpha | August 2, 2018

Companies that solely utilize display advertising for performance marketing need to complement this strategy with native comparison search ads. It differs in that it's specific to one particular product... Read More

News / Online

Online reputation, bookings top of mind for travel business owners

By Jill Menze | July 26, 2018

Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More

News / Technology

Virtual reality is still finding its space at the customer experience table

By Linda Fox | July 25, 2018

Virtual reality hasn't gone mainstream, but barriers to content creation are coming down so it could still build momentum in travel. Read More

Interview / Startups

STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale

By Jill Menze | July 23, 2018

Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More

News / Distribution

Package bookings drive higher ADR, have longer booking windows

By Jill Menze | July 18, 2018

Analyzing data on package bookings vs. standalone hotel bookings, Expedia Group found that for full year 2017, package bookings delivered higher average daily rates and had longer booking windows,... Read More

News / Online

Google streamlines hotel advertising with integration in new Google Ads platform

By Mitra Sorrells | July 11, 2018

Google wants to make it easier for hotel marketers to manage and scale their advertising campaigns on the site. Read More

News / Online

Summer months, sporting events drive travel search traffic

By Mitra Sorrells | July 10, 2018

Travel industry marketers looking to capitalize on periods of high travel search traffic have the best shot during summer months and around large sporting events, according to a report from Bing... Read More