Marketing

News / Online

TripAdvisor signals importance of tours and activities with TV ad launch

By Mitra Sorrells | October 9, 2018

TripAdvisor is trying a new strategy to encourage travelers to book tours and activities on its platform. Read More

News / Startups

CrowdRiff raises $9M to grow its visual content marketing platform

By Mitra Sorrells | October 4, 2018

Toronto-based CrowdRiff, an artificial intelligence-powered visual content management and marketing platform for travel brands, has closed a $9 million Series A funding round. Read More

Interview / Startups

STARTUP STAGE: The Plum Guide wants to be the Michelin Guide for vacation rentals

By Mitra Sorrells | October 3, 2018

Founded in 2016, the Plum Guide is a curated collection of vacation rentals that meet its rigorous “Perfect Stay Test” that evaluates properties based on more than 150 criteria – everything from smell... Read More

News / Technology

AccorHotels leads €5M investment in Travelsify AI analytics platform

By Mitra Sorrells | September 27, 2018

AccorHotels has led a €5 million round in Travelsify, a content analytics platform that uses artificial intelligence to help brands differentiate and monetize their products. Read More

Opinion / Online

A DMO’s guide to finding the metrics that matter

By Richard Black - Sojern | September 27, 2018

Most people agree that in order for a company to stay in business, you need to market it. Read More

News / Technology

Leisure Pass Group brings multi-attraction technology to North America

By Jill Menze | September 25, 2018

Attraction pass provider Leisure Pass Group is opening up its custom management platform, known as Leisure Pass Operating System (LPOS), to its North American partners. Read More

News / Online

Xola creates app marketplace for tour and activity operators

By Mitra Sorrells | September 24, 2018

Xola, an online booking platform for tours and activities, is consolidating apps and integrations to support online and offline customer acquisition and sales in its new Xola App Store. Read More

News / Online

Google plunges deeper into hotel search: It's all about rooms

By Diego Varela - Mirai | September 19, 2018

Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More

News / Technology

HYP3R happy as it raises $17M to expand geofencing tech

By Kevin May | September 17, 2018

A string of investors have handed HYP3R a $17 million war chest by way of a Series A investment in the company. Read More

News / Technology

Research Spotlight: Do bots have a bright future?

By Jill Menze | September 11, 2018

Once heralded as the Next Big Thing, chatbots seemed a promising solution for travel brands looking to personalize and streamline their customer service and marketing efforts. Read More

Interview / Online

In The Big Chair - Jason Bryant of Nor1

By Mitra Sorrells | September 11, 2018

Founded in 2004, Nor1 provides data-driven pricing and merchandising products used by hotels and resorts in more than 100 countries. The company is headquartered in Silicon Valley with offices around... Read More

Interview / Startups

STARTUP STAGE: xCheck gives airlines tech to better showcase web fares

By Kevin May | August 30, 2018

U.S.-based xCheck is a tool for airlines to manage and optimize their fares when pushing prices to online marketing channels. Read More

Opinion / Online

The impact of influencer marketing on the booking journey

By Angharad Miller - Swayy | August 30, 2018

Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale. Read More

News / Online

Google offers hotel discounts to cloud users, upgrades search tools

By Christina Jelski - Travel Weekly | August 28, 2018

Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More