Marketing

News / Online

Phocuswright Conference 2022: A conversation with Tripadvisor’s new CEO

By PhocusWire | October 10, 2022

Matt Goldberg sits down for his first interview as Tripadvisor CEO during The Phocuswright Conference in November. Read More

News / Technology

Travel brands laser in on mobile experience in India

By Kathryn Walson | October 10, 2022

An ever-growing number of consumers in India are making purchases through mobile platforms. This trend is leading travel brands to heighten their focus on mobile. Read More

News / Online

How is travel adapting to the subscription economy?

By Phocuswright Research | October 7, 2022

More and more travel brands are exploring subscription offerings as a way to generate revenue and improve customer retention. Read More

From Our Partners / Technology

Balancing brand engagement for Gen Z, millennial and Gen X travelers

By Alison Winch - CodeGen | October 3, 2022

Travel companies should prepare for the post-digital era and develop creative strategies to engage customers across generations. Read More

News / Online

Japan’s Rakuten Travel gears up for return of international visitors

By Mitra Sorrells | October 3, 2022

Japan reopens to mass tourism next week, but it is expected to be several years before the country's gross travel bookings surpass 2019 levels. Read More

News / Online

Five traveler trends shaping the future of accommodations

By Kathryn Walson | September 28, 2022

For 78% of working travelers and 60% of leisure travelers, the “little things” – for example, a property’s scent, its artwork or the restaurant’s music – “always” or “often” impact whether they would... Read More

News / Online

U.S. Department of Transportation calls for fee transparency from airlines, OTAs

By Mitra Sorrells | September 26, 2022

The proposal would affect U.S. air carriers, foreign air carriers and third parties such as OTAs and metasearch sites that display fares for flights to, from and within the United States. Read More

Opinion / Online

How AI-driven performance marketing can drive growth for travel businesses

By Neel Pandya - Pixis | September 23, 2022

Well-executed marketing campaigns can generate significant ROI for travel brands. Read More

News / Startups

Zartico raises $20M to help destinations make sense of visitor data

By Mitra Sorrells | September 21, 2022

Founded in March 2020, Zartico has raised a total of $24.5 million and says it has more than 180 customers. Read More

News / Online

Tripadvisor launches marketing services for travel and non-travel brands

By Mitra Sorrells | September 21, 2022

Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent. Read More

Interview / Online

Q&A: Cleartrip CFO on how the Flipkart deal is fueling growth

By Kathryn Walson | September 20, 2022

Cleartrip CFO Aditya Agarwal discusses the benefits of having Flipkart as a distribution channel as well as how the OTA is reviving its hotels business. Read More

News / Distribution

TAKE A SURVEY: The outlook for tours and attractions

By PhocusWire | September 19, 2022

Phocuswright and Arival are conducting a survey on the outlook for tours, experiences and attractions. Read More

Opinion / Technology

Voicing optimism about the future of travel call centers

By Markus Stumpe - Cruisewatch | September 16, 2022

Travel brands can benefit from a hybrid model where data forms a bridge between human agents and technology. Read More

News / Technology

Wyndham Hotels & Resorts introduces mobile tipping app

By Kathryn Walson | September 15, 2022

Once a hotel opts-in to the béné platform, guests can tip the employee of their choice by scanning a QR code during their stay. Read More

Opinion / Technology

3 hospitality tech predictions for the new era of travel

By Elaine Shuck - Aruba | September 12, 2022

Improved connectivity, the use of cognitive computing with AI and even emerging digital worlds inside the metaverse are shaping the future of hospitality. Read More

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