Marketing

road-travel-phocuswright-europe-2022
From Our Partners / Startups
VIDEO: Road.Travel on the convergence of connected cars and travel
By PhocusWire | July 22, 2022
Road.Travel works with automobile manufacturers to integrate its curated road trips into their vehicles. Read More
Travel brands expand TikTok presence to reach new audiences
News / Online
Travel brands expand TikTok presence to reach new audiences
By Kathryn Walson | July 21, 2022
Travel providers including Booking.com, Kayak and Carnival Cruise Line outline their TikTok strategies. Read More
How data-driven tech can enhance hotel loyalty programs
Opinion / Technology
How data-driven tech can enhance hotel loyalty programs
By Graham Campbell - Givex | July 19, 2022
Hotels should direct their attention to the most valuable 20% of guests in order to establish repeat revenue. Read More
my-method-equeco
News / Online
My Method... How this hotel chain increased paid search return by 80%
By Luc Guilhamon - Equeco | July 18, 2022
 The Mexico-based chain Hoteles City is using a solution from Equeco to find keywords that add efficiency and revenue to its business.   Read More
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News / Online
Banks look to travel to boost customer loyalty
By Mitra Sorrells | July 15, 2022
Capital One, American Express and Revolut are among the banks partnering with travel brands. Read More
Holibob raises $12M to strengthen tours and activities tech
News / Distribution
Holibob raises $12M to strengthen tours and activities tech
By Jill Menze | July 12, 2022
Holibob says the Series A round will help capitalize on the tours and activities distribution specialist’s recent growth. Read More
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News / Technology
Etihad launches NFT collection tied to loyalty program
By Mitra Sorrells | July 7, 2022
Etihad says it will offset the carbon footprint of the project and use proceeds from the sale of the collection to purchase sustainable aviation fuel.   Read More
airbnb-destinations-remote-work
News / Online
Airbnb partners with 20 destinations for new “live and work anywhere” initiative
By Mitra Sorrells | July 6, 2022
Airbnb has selected 20 destinations that will receive landing pages on the platform that are intended to serve as a “one-stop shop” for remote workers. Read More
Plusgrade acquires Points to boost revenue for partners
News / Online
Plusgrade acquires Points to boost revenue for partners
By Kathryn Walson | July 5, 2022
Plusgrade says the combined entity will generate more than $3.5 billion in new revenue opportunities this year for 140 airline, hospitality, cruise, rail and financial services partners across 60... Read More
Taking stock of LGBTQ+ travel
News / Online
Taking stock of LGBTQ+ travel
By Nicole Edenedo - Travel Weekly | July 5, 2022
Over the last two years, LGBTQ+ travelers have become more introspective about expectations and supplier marketing has become more inclusive. Read More
wndr-creators-travel-booking
From Our Partners / Startups
VIDEO: Travel booking through content creators
By PhocusWire | June 27, 2022
Wndr founder and CEO Mickey Haslavsky shares how the platform is the "digital evolution of a tour guide" - driving revenue to both creators and partners. Read More
My Method... How Curacity heightened digital marketing revenue for Malibu Beach Inn
News / Online
My Method... How Curacity heightened digital marketing revenue for Malibu Beach Inn
By Curacity | June 23, 2022
Utilizing traditional creators - aka publishers - for Malibu Beach Inn, Curacity’s digital media brand partners generated valuable exposure for the property. Read More
Airbnb highlights unique properties through funding campaign
News / Online
Airbnb highlights unique properties through funding campaign
By Linda Fox | June 22, 2022
The company is providing $100,000 each to 100 people to create a unique property. Read More
EasyGuide lands £1M for TV advertising push
News / Startups
EasyGuide lands £1M for TV advertising push
By Linda Fox | June 21, 2022
EasyGuide is a standalone entity offering tours and activities under the “easy” family of companies. Read More
pcw-digital-advertising
News / Online
The evolution of digital advertising for travel
By Phocuswright Research | June 17, 2022
The digital advertising space for travel is in the midst of major changes, with bigger disruption around the corner. Read More
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