Marketing

News / Technology

DMOs shift toward destination-as-a-service model in AI era

By Morgan Hines | May 4, 2026

As travelers lean into AI travel planning, how can DMOs maintain and gain visibility? Read More

News / Finance

Booking Holdings’ play to keep travelers in ecosystem with AI

By Morgan Hines | April 28, 2026

The company shared strong Q1 results, AI updates and its outlook on the conflict in the Middle East. Read More

News / Distribution

The short-term rental platforms rolling out alternative business models

By Matthew Parsons | April 28, 2026

Short-term rental platforms are reviving subscription models as hosts seek lower distribution costs and more control over bookings. Read More

News / Technology

Hotels risk invisibility as AI reshapes travel discovery

By Cathy Walsh | April 23, 2026

Research points to a gap in hotel AI visibility, driven by fragmented data, thin content and inconsistent signals across the web. Read More

Interview / Online

CEO Spotlight: Jeremy Sampson of The Travel Foundation

By Linda Fox | April 22, 2026

Jeremy Sampson of The Travel Foundation shares where the industry is with its sustainability attitudes and efforts. Read More

News / Technology

Hyatt opens up ChatGPT to employees

By Linda Fox | April 20, 2026

Employees across finance, marketing and operations can access the artificial intelligence (AI) platform's capabilities to improve the customer experience. Read More

News / Technology

PhocusWire's travel tech news briefs: Omio, Mews, Spotnana and more...

By PhocusWire | April 17, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

WiT Phocuswright Middle East moves to Barcelona

By PhocusWire | April 15, 2026

WiT Phocuswright Middle East's move to Barcelona reflects the uncertainty in the region but also allows for broader discussion and a wider range of perspectives. Read More

News / Distribution

Lake.com introduces subscription model for hosts, property managers

By Cathy Walsh | April 6, 2026

Membership option offers a commission-free alternative as operators seek more control over distribution and guest relationships. Read More

News / Technology

PhocusWire's travel tech news briefs: Amex GBT, Google, Agoda and more...

By PhocusWire | April 3, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Travel marketing's AI identity crisis

By Morgan Hines | April 2, 2026

Industry leaders at Phocuswright’s Travel Marketing AI Summit shared varying perspectives on the future of the funnel. Read More

Interview / Technology

Startup Stage: Drifter targets AI discovery gap with visibility platform for destinations

By Cathy Walsh | April 1, 2026

The startup monitors how destinations, hotels and attractions appear across AI platforms and offers tools to improve visibility. Read More

News / Technology

PhocusWire's travel tech news briefs: Savanta, Bilt, RMS and more...

By PhocusWire | March 27, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

From Our Partners / Online

Monetizing inspiration and rebuilding the travel booking funnel

By Stay22 | March 26, 2026

As technology continues to connect inspiration with commerce, the early stages of the travel journey are becoming one of the most valuable places to capture demand. Read More

News / Technology

Brands push for AI visibility, but influence remains uncertain

By Mark Frary | March 26, 2026

Although optimization strategies promise visibility in AI-generated answers, outcomes vary and are increasingly shaped by third-party signals. Read More

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