Marketing

News / Finance

OTA marketing spend creeps up despite talk of AI-driven efficiency

By Linda Fox | June 3, 2026

Airbnb, Booking Holdings and Expedia Group upped sales and marketing investment in Q1 2026, with some sharing AI impact and others steering clear. Read More

News / Technology

Lighthouse scoops up Hotelrank.ai to help hotels with AI visibility

By Linda Fox | May 28, 2026

Lighthouse said the deal provides “a measurement layer into its Connect AI solution, giving hotels the ability to manage their appearance, ranking and performance” across AI travel platforms. Read More

News / Technology

Travel marketers prepare for the rise of AI agents

By Morgan Hines | May 28, 2026

Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More

From Our Partners / Online

Are you buying growth or paying for bookings you'd get anyway? What the data shows

By John Matson, Propellic | May 27, 2026

New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth. Read More

News / Online

Travel operators ramp up AI spending as search and discovery behaviors shift

By Cathy Walsh | May 27, 2026

TravelTech Show research points to rising investment in AI and travel technology as operators adapt to changing customer search, discovery and booking patterns. Read More

From Our Partners / Online

AI-powered, human-led: Scaling trust in travel

By Andrés Spitzer, Civitatis | May 26, 2026

AI may power travel’s next operating model, but trust will depend on human judgment, empathy and connection as automation reshapes the traveler experience. Read More

News / Technology

Expedia Group expands Meta partnership amid push to connect social, booking

By Morgan Hines | May 19, 2026

The expanded collaboration follows the recent news that Expedia is a partner with TikTok for its new in-app booking, a sign of the OTA's focus on growing its B2B distribution strategy. Read More

News / Online

Expedia Group moves advertising unit under CMO Jochen Koedijk

By Morgan Hines | May 18, 2026

The move continues Expedia Group's reorganization following the merger of its B2B and supply businesses. Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

From Our Partners / Distribution

Why travel is the new battleground for bank loyalty

By Dakota Smith, HTS | May 12, 2026

Travel rewards are reshaping bank loyalty as consumers seek more value, flexibility and ways to offset rising trip costs through credit card travel portals. Read More

News / Technology

PhocusWire's travel tech news briefs: Airbnb, Agoda, BizTrip AI and more...

By PhocusWire | May 8, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Finance

Expedia Group hits record Q1 profitability amid AI overhaul

By Morgan Hines | May 7, 2026

CEO Ariane Gorin shared concrete examples of how AI has driven performance across the business. Read More

News / Online

Tripadvisor posts Q1 revenue and EBITDA declines

By Linda Fox | May 7, 2026

The company said it incurred Q1 restructuring costs of $3.3M. Read More

News / Online

Phocuswright Europe 2026: Navigating the new era

By PhocusWire | May 4, 2026

The Barcelona conference will examine how artificial intelligence, distribution shifts and changing traveler expectations are reshaping travel strategy. Read More

News / Technology

DMOs shift toward destination-as-a-service model in AI era

By Morgan Hines | May 4, 2026

As travelers lean into AI travel planning, how can DMOs maintain and gain visibility? Read More

Most Popular
Latest Stories