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Travel players weigh approaches to winning AI visibility

By Morgan Hines | March 25, 2026

As AI transforms search into an interactive "answer set," travel brands must pivot to prioritizing first-party data, content portability and trust. Read More

News / Technology

Aven Hospitality, Hovr partner to integrate video technology

By Morgan Hines | March 19, 2026

Aven Hospitalty will add Hovr's dynamic video technology to its booking engine to give hoteliers the ability to adopt a video strategy. Read More

News / Technology

What does ‘AI-native’ really mean in travel?

By Morgan Hines | March 18, 2026

Travel companies are shifting to an "AI-native" model—what that means for legacy brands and startups varies. Read More

News / Online

Is Gen Z really disloyal?

By Phocuswright Research | March 10, 2026

In its latest research, Phocuswright reveals that Gen Z loves loyalty programs, just not the way you think. Read More

News / Technology

Agentic AI in travel: Technology readiness and consumer trust

By Linda Fox | March 6, 2026

Executives from Booking.com, Google, Sabre and Skyscanner discuss the challenges for the travel industry in adopting agentic AI. Read More

News / Online

Expedia CFO on what's driving ‘radical’ shift at travel giant

By Morgan Hines | March 5, 2026

CFO Scott Schenkel detailed how Expedia Group is optimizing operations to maximize efficiency and results. Read More

News / Technology

Lighthouse introduces ChatGPT app for direct hotel booking

By Morgan Hines | March 4, 2026

News / Online

OTAs' marketing spend exceeded $20B in 2025

By Linda Fox | February 27, 2026

Marketing investment from the largest online travel players rose again last year. Read More

News / Online

Affiliate monetization platform Stay22 lands $122M

By Abby Crotty | February 26, 2026

The company said the fresh capital will be used for global expansion and for platform and team growth. Read More

News / Technology

Operto develops multi-agent system for hotel operations

By Linda Fox | February 23, 2026

The agents are centralized in a hub that includes hotel policies, operational documents and live reservation data. Read More

News / Online

Canada’s travel advisor market holds steady as costs rise and tech evolves

By Phocuswright Research | February 23, 2026

Phocuswright Research's latest report offers a comprehensive look at Canada's travel advisor landscape. Read More

News / Online

Personalization, content production challenge DMOs

By Abby Crotty | February 23, 2026

While still a primary goal, 45% of DMOs described their personalization efforts as “moderate” in 2026, down from 53% in 2025, according to Sojern's annual report. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: HomeToGo, Hospitable, BCD Travel and more...

By PhocusWire | February 20, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Booking Holdings sees 20% rise in travelers booking multiple trip components

By Morgan Hines | February 18, 2026

The company also saw continued growth in both the U.S. and Asia in Q4 2025. Read More

News / Technology

IHG plans AI-compatible hotel content platform

By Linda Fox | February 17, 2026

IHG, whose brands include Holiday Inn and Crowne Plaza, is grouping AI into three areas: guest acquisition, commercial optimization and cost efficiency. Read More

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